Advertising
Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a first price auction in Google Ad Exchange, Google Ad Manager, and other ad products. What does that even mean? How will it impact Mediavine publishers and the…
Video
We’re often asked by publishers where the Mediavine Video Player should be placed to deliver the best performance: in the content or within the recipe/how-to card. As always, there are multiple factors to consider when determining the ideal placement (and how we’re defining placement itself, which we’ll get to momentarily), and…
Go for Teal
Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…
Video
When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded…
Advertising
Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential. We also recognize that when you represent more than 10,000 independent publishers, their interpretations of what constitutes “ad quality”…
Advertising
In the digital advertising world, DSP stands for Demand-Side Platform. In English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites. In the digital advertising world, DSP stands for Demand-Side Platform. In English, a…
Advertising
Mediavine has always been a vocal advocate for, and ardent proponent of ad quality and balancing user experience with ad revenue. Mediavine has always been a vocal advocate for, and ardent proponent of ad quality and balancing user experience with ad revenue. Back to Blog • Back to Blog • Mediavine…
Advertising
Since the very early days of Mediavine offering ad management solutions to publishers, ad quality has been a core focus and a top priority. From sandboxed SafeFrames preventing intrusive mobile redirects to our exclusive custom opt out settings, we’ve built many aspects of our technology specifically with ad quality in mind….
Create
Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. As you’ve heard us mention before, Create offers amazing…
SEO
We’ve talked a lot about how the Mediavine Video Player helps monetize videos, but did you know that if used correctly, it can also be a SEO tool that boosts your search engine results? So how does that work? How can you optimize the player for SEO? Glad you asked! Google Video Search…
Create
Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. Create was one of the first plugins to…
SEO
When Google added calories as a recommended field and began issuing warnings in both its structured data tools and Google Search Console, most food bloggers became aware that their content’s nutrition facts and SEO were linked in some way. Today, we want to discuss exactly how nutrition facts impact SEO, how…