Eric Hochberger

  • male blogger in blue shirt writing on a laptop from his home office with bookshelf behind him

    Advertising

    Mediavine Revenue Share: Why Less is More and What Our Competitors Won’t Tell You

    Back to Blog • We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share…

  • male blogger in leather jacket typing on his cell phone while walking on an empty street

    Analytics

    Tracking AMP Traffic Using Google Analytics Segments

    Back to Blog • When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having…

  • female fitness blogger filming an exercise video on a yoga mat in her living room

    Advertising

    Mediavine RPM

    Back to Blog • We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is…

  • woman drinking coffee and looking at social media on her smartphone in a cafe

    Advertising

    Optimizing Pre-Roll Ad Length

    Back to Blog • At Mediavine, we offer the Mediavine Video Player to all of our bloggers. This allows publishers who create video content to upload videos in the dashboard, and have a free video player to run on their websites via a video embed code. We host the videos, transcode them, and serve them…

  • female travel blogger filming a travel video on a bridge with skyline behind her

    Traffic Growth

    Pageviews are dead … and Miley Cyrus killed them.

    Back to Blog • (Editor’s Note: If you’re interested in applying Mediavine Ad Management, please review our updated requirements concerning sessions and Google Analytics 4.) We’re making a big change at Mediavine – the main overall RPM we focus on optimizing is shifting from pageviews to sessions. Why? Because pageviews are dead and Miley Cyrus killed…

  • male travel blogger taking photos on a DSLR camera on a tripod with cliffs and ocean behind him

    Video

    Skippable vs Non Skippable Video Ads

    Back to Blog • Thanks to the prevalence of skippable video ads on YouTube, our publishers that use the Mediavine video player to monetize their videos often ask us why only some of our video ads are skippable. Short answer? Because we’re not YouTube and we actually want you to make money. Thanks to the prevalence of…

  • male blogger in leather jacket typing on his cell phone while walking on an empty street

    Advertising

    Are Mediavine Ads SSL Compatible? Our guide to going HTTPS

    Back to Blog • Yes! Mediavine Ads are SSL compatible. Just follow this guide to make sure you’ve set up your site to serve over secure https correctly! Are you looking to make your site SSL compatible to increase security or to make your site more Google SEO friendly? The good news is Mediavine ads…

  • hands typing on a laptop computer on a wooden desk next to a cup of tea

    Advertising

    100% Fill Rate is Not the Goal at Mediavine. This is Why.

    Back to Blog • At Mediavine, our advertising fill rates generally fluctuate anywhere from 70-99% depending on the time of the year, but never reaching that elusive 100%. And you know what? That makes us happy. At Mediavine, our advertising fill rates generally fluctuate anywhere from 70-99% depending on the time of the year, but…

  • male blogger in blue shirt writing on a laptop from his home office with bookshelf behind him

    Mediavine

    Happy New Years from Mediavine

    Back to Blog • As 2016 and this Q4 comes to a close, we wanted to thank everyone for an incredible year. This past year has seen explosive growth for the network. As a business built entirely on word of mouth, with absolutely no outbound marketing, we know that’s because of all of you. We…

  • woman drinking coffee and looking at social media on her smartphone in a cafe

    General Blogging

    Mediavine SSL Ads: Should You Go Secure?

    Back to Blog • For nearly two years, Mediavine has supported SSL ads, but has never encouraged publishers run them. In fact, our company stance was to gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling…

  • male travel blogger taking photos on a DSLR camera on a tripod with cliffs and ocean behind him

    Advertising

    Mediavine AMP Ads: They’re Officially Coming!

    Back to Blog • Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon! Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all…

  • male travel blogger taking photos on a DSLR camera on a tripod with cliffs and ocean behind him

    Advertising

    What is Programmatic Advertising?

    Back to Blog • At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…