Advertising
What is PMP? Private Marketplace Deals From Mediavine’s Perspective
Warning: AAOA! (Advertising Acronym Overload Ahead!) As Mediavine’s Senior Vice President of Sales and Revenue, I can tell you that Private Marketplace, or PMP deals, are an important but somewhat lesser-known aspect of programmatic advertising. Warning: AAOA! (Advertising Acronym Overload Ahead!) As Mediavine’s Senior Vice President of Sales and Revenue, I…