Heather Tullos

  • Helpful Content Update

    Mediavine

    Google Helpful Content Update: What Our Data Shows

    Back to Blog • Post updated on October 18, 2023. Let’s talk about the elephant in the internet: Google’s September Helpful Content Update. We turned to the data available to us across more than 10,000 sites to try to determine the volume of impact and potential causes for why some sites were hit by this…

  • Mediavine

    How Will Google Analytics 4 Affect RPM? Here’s What Publishers Need To Know

    Back to Blog • The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…

  • Person typing on a laptop birds eye view

    Advertising

    The Mediavine Application Process, GA4 Update

    Back to Blog • The switch from Universal Analytics to GA4 is well underway, and as we all learn about these new metrics, adjust perspectives on how we measure success on our sites, and recalibrate to account for the differences (we see you lovers of real-time analytics), here at Mediavine we also have to shift…

  • Ad Settings

    Goodbye Autoplay, Hello Universal Player

    Back to Blog • Video ads are an important part of the monetization strategy for your website, but the options can be endless, and some options can completely destroy your user’s experience. So what’s the best way to increase revenue and RPM, while also maintaining an experience on your site that draws the reader in…

  • female food blogger photographing fresh produce on a gray napkin in her kitchen

    Mediavine

    Thinking of Changing Ad Managers? Here’s What You Really Need To Know.

    Back to Blog • With nearly 7,000 live sites at Mediavine, we have helped our fair share of customers navigate moving to new ad management, and have probably answered every question under the sun about what a switch will look like. For bloggers, as small business owners, there are so many facets to your business…

  • female fitness blogger filming an exercise video on a yoga mat in her living room

    Advertising

    Mediavine Publishers Grow Exponentially AFTER Joining. Here’s Why.

    Back to Blog • If you’re already one of our publishers, or are familiar with us, you probably know that 50,000 sessions over the last 30 days is one of the primary Mediavine requirements. We’ve found that reaching this magic number is a key indicator of when you should put ads on your site, and…

  • three female bloggers looking at a smartphone and a laptop together on a couch

    General Blogging

    Heat Maps: Why We Love ‘Em and How We Use ‘Em

    Back to Blog • We talk a lot about ways to optimize your content for both earnings and user experience here at Mediavine. Whether it’s increasing your font size and line height, or decreasing the length of your sidebar, we have all sorts of little tips and tricks that not only enhance the time a…

  • hands typing on a laptop computer on a wooden desk next to a cup of tea

    SEO

    Why Rebranding Is Bad For Your Online Business

    Back to Blog • With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift…