Advertising
Back to Blog • “Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. Back in 2020, the company announced that…
Grow
Back to Blog • We’ve noticed a trend. Publishers, advertisers, readers and even Mediavine staff members are all asking the time-honored question of 2021: What is Grow? Even for those of us who live and breathe Mediavine, it’s challenging to digest all the things Grow can do for publishers, let alone why readers should embrace…
Advertising
Back to Blog • As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it…
Mediavine
Back to Blog • If you monetize your website through advertising, you know that brands’ ability to track readers’ interests with third-party cookies is effective, lucrative and . . . soon to be a thing of the past. The billion-dollar question all of us in the industry are asking is: What’s next? Targeted campaigns are…
Pagespeed
Back to Blog • Good news for publishers (or at least good news with a side of “we all panicked to make sure everyone had enough time for a re-crawl, when in reality we could’ve panicked slightly less”): The slow rollout of the Google Page Experience update we expected in May has now been pushed…
Mediavine
Back to Blog • Mediavine has always prided itself on being more than an ad management service. Our mission — building sustainable businesses for content creators — means helping publishers and their websites grow holistically and efficiently by rising to all the challenges of the day. This means not only optimizing for short-term revenue needs…
Pagespeed
Back to Blog • Google quietly announced a small change in how it calculates Core Web Vitals data in Search Console this week. This change in Google’s calculation methods for these all-important pagespeed metrics is so subtle you could easily miss it. As of February 17, 2021, instead of using “less than” as a boundary…
Advertising
Back to Blog • Mediavine is incredibly proud to be recognized as one of Business Insider’s 18 Hottest Ad Tech Companies of 2020. Appearing on this list alongside fellow industry innovators — including our valued partners like The Trade Desk (TTD), TripleLift and LiveRamp — is both an honor and validation of the initiatives we’re…
Pagespeed
Back to Blog • Earlier this year, Google announced that Page Experience signals would soon be included in Google Search rankings. This week, Google announced the rollout date for these new ranking signals. We can expect them to take effect starting in May 2021. As their name implies, Google Page Experience signals measure how readers…
Grow
Back to Blog • Privacy poses one of our industry’s biggest challenges in the years ahead. In this business, changes aren’t permanent, but change is. Right now, the way data is collected and protected online is of paramount concern to users and advertisers alike, which will undoubtedly alter the way our ecosystem functions. Privacy poses…
Create
Back to Blog • Google announced this week that its Rich Results Test now fully supports all Google Search rich results features, and it is officially out of beta. With that news comes the long-awaited retirement of the company’s old structured data testing tool, which will soon be out of commission. The structured data testing…
General Blogging
Back to Blog • Google announced this week that later this summer, Chrome will begin blocking ads it considers to be “resource-heavy.” Such advertisements are defined as those that “drain battery life, saturate already strained networks and cost money.” Google announced this week that later this summer, Chrome will begin blocking ads it considers to…