Advertising
Back to Blog • At Mediavine, our mission is to build sustainable businesses for content creators. We are uniquely qualified to do this because we’ve done it for ourselves. Mediavine has been an Internet publisher since 2004, and as a result, we’ve seen our business grow from both the ground up and the top down….
Traffic Growth
Back to Blog • One of the common questions our amazing support and marketing teams encounter when speaking with prospective publishing partners is “what does Mediavine cost?” In a word, nothing! But in the interest of optimizing word count for SEO and user experience… The mere thought process behind asking that question implies an assumption on…
Advertising
Back to Blog • “What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require…
Advertising
Back to Blog • You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not:…
Advertising
Back to Blog • What is Mediavine? Let’s start with what we’re not: An ad network. Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing — or, more accurately, what they’re not doing. Mediavine’s goal is building…
Advertising
Back to Blog • Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has…
Advertising
Back to Blog • Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units….
Advertising
Back to Blog • What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense,…
Advertising
Back to Blog • Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 50,000 sessions per month, or 10-20 times that, you can expect the…
Advertising
Back to Blog • In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that…
Advertising
Back to Blog • Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even…
Advertising
Back to Blog • Mediavine recently had the privilege of joining fellow industry leaders and Google senior product managers at the two-day Google Certified Publishing Partner annual event in Singapore. Singapore is very, very far away (12 time zones and 24 hours of air travel), but appropriately so, as attending such a prestigious event was…