Blog
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Mediavine
Optimized Ad Experience Delivers 15.5% RPM Growth for byBrittanyGoldwyn.com
At a Glance Brittany Goldwyn MerthSite: byBrittanyGoldwyn.comNiche: Houseplants & GardeningPublishing Since: 2014Product Tested: Optimized Ad Experience (OAE) Beta Adapting to a New Digital Reality Brittany Goldwyn Merth has always approached publishing with a willingness to evolve. As the digital landscape shifted, including major algorithm changes and the…
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Mediavine
Women Leading the Way in Digital Publishing
Meet Five of Mediavine’s Top Women in Publishing The most successful publishers in digital media share a common trait: they built something real. A distinct voice, a loyal audience, a business that performs. As we wrap up International Women’s Month, we’re spotlighting five Mediavine publishers who have…
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Mediavine
How Top Mediavine Publishers Are Getting Ready for What’s Coming Next
Insights Straight from Mediavine’s Premiere Retreat 2026 At Mediavine, we design scalable programs that evolve with your growth. From Journey, built for publishers establishing their foundation, to our highest tiers, Premiere and Premiere Plus, our ecosystem supports you at every stage of your publishing lifecycle. Publishers at…
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Advertising
The Q2 eCPM Pattern Most Publishers Miss
If you’ve been in the content creation business long enough, you’ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin…
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Analytics
Google Analytics 4 is Coming, But *Please* Do Nothing For Now
It’s been two and a half years since Google first announced Google Analytics 4, the latest version of its ubiquitous Google Analytics service. Beginning last week, many publishers began receiving emails from Google – or banners atop their Google Analytics – announcing that support for the old version, Universal Analytics (UA),…
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SEO
How Content Creators Can Use Search Console to Increase Traffic to Old Posts
It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…
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General Blogging
Recession-Proof Your Blog: Don’t Give Up. Double Down.
There’s no disputing that the global health crisis has already taken a toll on the economy and plunged all of us into uncharted territory. A veritable onslaught of negative news, and so much uncertainty and trepidation regarding the path forward, invariably leads to panic. But please don’t. There’s no disputing that…
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General Blogging
How to Find Sessions in Google Analytics 4
Updated December 2023 Are you struggling to understand sessions, user and pageview metrics in Google Analytics 4? Don’t worry, you’re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It’s more powerful and flexible than Universal Analytics, and designed to help you understand your users…
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Analytics
What is Performance: How to Measure, How to Compare
Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to…
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Advertising
GDPR Resource Hub
Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a law that impacts the way business is done…
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Analytics
Google Analytics and GDPR Compliance: What You Need to Do
With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for…
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SEO
Why Rebranding Is Bad For Your Online Business
With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift…
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Analytics
Tracking AMP Traffic Using Google Analytics Segments
When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having…