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Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…

Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…

The end of the third-party cookie is near for Chrome as Google looks to replace much of their functionality with avian-themed solutions. Third-party cookies were for the birds all along! Ornithological jokes aside, Google’s Privacy Sandbox is a series of tools designed to bridge the gap between user privacy and personalized…

Hello, Mediavine publishers! This post is going out to you. Since the release of Mediavine Control Panel 2.5 in November 2020, we’ve been hard at work on some new features for the first 2021 update to our core plugin. (We’ve got a pretty comprehensive help doc if you’re not sure what…

Mediavine has always prided itself on being more than an ad management service. Our mission — building sustainable businesses for content creators — means helping publishers and their websites grow holistically and efficiently by rising to all the challenges of the day. This means not only optimizing for short-term revenue needs…

With Google’s upcoming Page Experience algorithm change in May, the company finally defined the pagespeed metrics publishers must hit in the form of Core Web Vitals. These scores are measured in the real world via actual users running Google Chrome using CRUX. The three scores, which you’ve probably heard us discuss…

By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…

Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season…

From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked…

Google Search Console (GSC) may have set a record over the past week. When it comes to confusing acronyms in cryptic emails, it’s hard to top the message many of you received regarding the use of SharedArrayBuffers (SABs, natch) without the use of COOP and/or COEP headers. As a publisher, how…

One day in the not-too-distant future, we won’t need to preface every blog post with this news, but today is not that day. Soon, third-party cookies are going away. Chrome, the last remaining browser to support them, is phasing out third-party cookies entirely starting later in 2023. We’ve discussed at length…

It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…