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If you monetize your website through advertising, you know that brands’ ability to track readers’ interests with third-party cookies is effective, lucrative and . . . soon to be a thing of the past. The billion-dollar question all of us in the industry are asking is: What’s next? Targeted campaigns are…

Why perform a plugin audit? Cutting down on unnecessary plugins not only helps with site speed and performance, but it can also make identifying bugs and conflicts much easier. Getting started with a plugin audit can feel daunting, especially if you have a lot of plugins. But this post will help…

Good news for publishers (or at least good news with a side of “we all panicked to make sure everyone had enough time for a re-crawl, when in reality we could’ve panicked slightly less”): The slow rollout of the Google Page Experience update we expected in May has now been pushed…

Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…

Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…

The end of the third-party cookie is near for Chrome as Google looks to replace much of their functionality with avian-themed solutions. Third-party cookies were for the birds all along! Ornithological jokes aside, Google’s Privacy Sandbox is a series of tools designed to bridge the gap between user privacy and personalized…

Hello, Mediavine publishers! This post is going out to you. Since the release of Mediavine Control Panel 2.5 in November 2020, we’ve been hard at work on some new features for the first 2021 update to our core plugin. (We’ve got a pretty comprehensive help doc if you’re not sure what…

Mediavine has always prided itself on being more than an ad management service. Our mission — building sustainable businesses for content creators — means helping publishers and their websites grow holistically and efficiently by rising to all the challenges of the day. This means not only optimizing for short-term revenue needs…

With Google’s upcoming Page Experience algorithm change in May, the company finally defined the pagespeed metrics publishers must hit in the form of Core Web Vitals. These scores are measured in the real world via actual users running Google Chrome using CRUX. The three scores, which you’ve probably heard us discuss…

By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…

Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season…

From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked…