Blog
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
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Mediavine
How Publishers Can Pivot and Adapt Without Waiting for a Crisis
The publishing industry did not gradually change. It recalibrated fast. Search is more volatile. Platforms shift priorities without warning. AI has made content saturation a new hard reality. And the strategies that drove yesterday’s growth are no longer guaranteed to protect tomorrow’s revenue. But the publishers who…
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Mediavine
Introducing Sertify, a Diverse Business Accreditation for Uplift by Mediavine
In 2023, Mediavine launched Uplift, a private marketplace that connects publishers with advertisers looking to spend with diversely-owned websites and reach diverse audiences. As the Social Impact lead for all diversity, equity and inclusion-related programming, I’m thrilled to share the news about Uplift by Mediavine’s latest strategic partnership with Sertify, one…
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Mediavine
Now Available: Ad Block Recovery
Did you know that one-third of internet users worldwide have tried using an ad blocker? As a result, nearly all content creators running ads on their websites are missing out on some amount of revenue thanks to the percentage of visitors using ad blockers. Fortunately, there’s a new solution available to…
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Mediavine
Introducing Journey, A New Mediavine Ad Management Solution for Growing Sites
We are thrilled to announce the launch of Journey by Mediavine, a new ad management solution for growing websites and the publishers behind them. What is Journey? Journey is an entirely new ad offering designed and built from the ground up as a solution for smaller publishers. Powered by Mediavine’s first-in-class ad…
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Mediavine
Publishers First in the Privacy Sandbox
When Google finally kicked off 1% of cookie deprecation at the start of 2024, this opened the door for real-time auction testing of Google’s Privacy Sandbox. Thus far, the industry as a whole has been rather quiet about their findings. For those who have shared, the results have been quite uninspiring….
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Mediavine
Email Marketing Essentials for Creators
You’ve got tons of people coming to your blog to grab a recipe, learn how to make faux board and batten, or find the best food to eat on their vacation to Venice. Way to go! This is great because: But do you know who they are? Wouldn’t it be great…
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Mediavine
Voice Search: An Essential Part of Your SEO Strategy
Algorithm updates, SEO keyword research, seasonality, the list of things to consider when you’re creating blog content is seemingly endless. And if you found this blog by asking your smart device “Hey Google, is Mediavine about to tell me something else I should optimize for in my content?” The answer is…
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Mediavine
10 Reasons to Run Grow Now
Third-party cookies aren’t going away until 2024, but, well, 2024 isn’t exactly far away at this point, and regardless, you need to be running Grow now. You should be running it yesterday or last month, honestly, but we’ll settle for now. Why? There are so many reasons we made a Top…
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Mediavine
NerdPress Acquires Grow Social Pro
If you watched our 2024 Product Roadmap Live Event in November, you might have seen some pretty exciting news. We have officially reached the maximum threshold of things we can call Grow so we have made the decision to sell Grow Social to our friends at NerdPress, solidifying our long-standing collaboration…
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Mediavine
How Publishers Can Profit in a Cookie-less World: Mediavine’s Comprehensive First-Party Data Solution
Yes, it’s finally happening. After nearly four years of delays, the end of third-party cookies is nigh. Deprecation will begin in early 2024 and cookies will be fully phased out by the end of the year, according to Google. The end of third-party cookies will forever change the ad landscape —…
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Mediavine
Manage AI Access to Your Content with Google-Extended
Publishers work hard to craft awesome content that keeps their readers hooked, right? But in today’s digital world, it’s critical to ensure that content stays safe and under your control. How can you protect your content from unwanted scraping and data collection in a world with generative AI? At Mediavine, we…
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Mediavine
Google Helpful Content Update: What Our Data Shows
Post updated on October 18, 2023. Let’s talk about the elephant in the internet: Google’s September Helpful Content Update. We turned to the data available to us across more than 10,000 sites to try to determine the volume of impact and potential causes for why some sites were hit by this…
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Mediavine
Celebrate Diverse Independent Publishers: Opt In To Uplift Today
By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…