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Back to Blog • Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially…

Back to Blog • It just needs to be said: Mediavine publishers are some talented folks. Our Publisher Interview series gives us the opportunity to not only hear how MVPs have made their businesses successful but gives us the chance to take a closer look at all the various art forms they’ve perfected. From photographers…

Back to Blog • Updated September 2023 A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway…

Back to Blog • You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not:…

Back to Blog • If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other…

Back to Blog • What is Mediavine? Let’s start with what we’re not: An ad network. Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing — or, more accurately, what they’re not doing. Mediavine’s goal is building…

Back to Blog • Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has…

Back to Blog • In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are…

Back to Blog • Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units….

Back to Blog • Post updated September 2023 Mediavine’s sales and revenue team spends most of its time working externally with ad partners and internally with our Ad Operations team to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can…

Back to Blog • At Mediavine, we’ve said countless times that ads… well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place…

Back to Blog • Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for…