Blog
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Mediavine
Women Leading the Way in Digital Publishing
Meet Five of Mediavine’s Top Women in Publishing The most successful publishers in digital media share a common trait: they built something real. A distinct voice, a loyal audience, a business that performs. As we wrap up International Women’s Month, we’re spotlighting five Mediavine publishers who have…
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Mediavine
How Top Mediavine Publishers Are Getting Ready for What’s Coming Next
Insights Straight from Mediavine’s Premiere Retreat 2026 At Mediavine, we design scalable programs that evolve with your growth. From Journey, built for publishers establishing their foundation, to our highest tiers, Premiere and Premiere Plus, our ecosystem supports you at every stage of your publishing lifecycle. Publishers at…
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Advertising
The Q2 eCPM Pattern Most Publishers Miss
If you’ve been in the content creation business long enough, you’ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin…
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Mediavine
Turning TikToks to Site Revenue: Monetize Your Vertical Videos
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on…
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Interview
Publisher Interview: Kelan Kline of The Savvy Couple
Being smart about where you spend and saving money go hand-in-hand. What else goes hand-in-hand? Our talented publishers, Kelan and Brittany Kline AKA The Savvy Couple. They’re an entrepreneur and teacher team who is passionate about personal finance and living a life of freedom. We love hearing our publishers’ stories, no matter…
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General Blogging
3 Action Items That Will Get You Massive Traffic
Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video…
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Go for Teal
Increase Your Line Height and Improve RPM and Readability
I know what you’re thinking. Another post about optimizing the words and spacing in your content after our novel on why you should increase font size? Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your…
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Advertising
Why All Traffic Doesn’t Monetize the Same
“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require…
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Advertising
Digital Advertising: A Short History of Timing Out at 56KB/Second
As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…
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General Blogging
4 Easy Ways To Improve Your Writing and Create Higher Quality Content
It goes without saying that a blogger’s content is their bread and butter. You want to both keep your readers on your site and encourage them to return in the future. Lightning-fast site speed and quality site design are great goals to strive for that help with this—but it goes without…
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Advertising
Video Header Bidding: How It Works & Why It’s Kind of a Big Deal
Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and…
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Advertising
What Are Cookies and Why Do They Matter For Advertising?
Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially…
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Interview
Publisher Interview: Becky Jorgensen of Patchwork Posse
It just needs to be said: Mediavine publishers are some talented folks. Our Publisher Interview series gives us the opportunity to not only hear how MVPs have made their businesses successful but gives us the chance to take a closer look at all the various art forms they’ve perfected. From photographers…
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Increasing RPM
How Many Images Should You Use in a Post?
Updated September 2023 A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway…
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Advertising
Mediavine: Ads Are Just The Beginning
You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not:…
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Advertising
What Is An Ad Exchange?
If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other…