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Back to Blog • Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video…

Back to Blog • I know what you’re thinking. Another post about optimizing the words and spacing in your content after our novel on why you should increase font size? Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your…

Back to Blog • “What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require…

Back to Blog • As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…

Back to Blog • It goes without saying that a blogger’s content is their bread and butter. You want to both keep your readers on your site and encourage them to return in the future. Lightning-fast site speed and quality site design are great goals to strive for that help with this—but it goes without…

Back to Blog • Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and…

Back to Blog • Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially…

Back to Blog • It just needs to be said: Mediavine publishers are some talented folks. Our Publisher Interview series gives us the opportunity to not only hear how MVPs have made their businesses successful but gives us the chance to take a closer look at all the various art forms they’ve perfected. From photographers…

Back to Blog • Updated September 2023 A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway…

Back to Blog • You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not:…

Back to Blog • If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other…

Back to Blog • What is Mediavine? Let’s start with what we’re not: An ad network. Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing — or, more accurately, what they’re not doing. Mediavine’s goal is building…