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As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…

It goes without saying that a blogger’s content is their bread and butter. You want to both keep your readers on your site and encourage them to return in the future. Lightning-fast site speed and quality site design are great goals to strive for that help with this—but it goes without…

Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and…

Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially…

It just needs to be said: Mediavine publishers are some talented folks. Our Publisher Interview series gives us the opportunity to not only hear how MVPs have made their businesses successful but gives us the chance to take a closer look at all the various art forms they’ve perfected. From photographers…

Updated September 2023 A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway…

You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not:…

If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other…

What is Mediavine? Let’s start with what we’re not: An ad network. Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing — or, more accurately, what they’re not doing. Mediavine’s goal is building…

Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has…

In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are…

Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units….