Blog
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Analytics
Tracking AMP Traffic Using Google Analytics Segments
Back to Blog • When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having…
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Advertising
RPM Optimization is Something You Work For: The Myth of the Magic Button
Back to Blog • Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their…
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Advertising
Google AdSense Bans and Mediavine
Back to Blog • From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other…
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SEO
The Art of Giving and Receiving Backlinks
Back to Blog • This post is brought to you by my Theory of Content podcast partner, Joshua Unseth. He’s the Director of Marketing at AlarmGrid, and an all around great guy. He knows his stuff, which you know if you listen to us every week. If you aren’t listening yet, why not?! – Amber,…
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Pagespeed
Mediavine and Once Coupled
Back to Blog • It’s no secret that we’re big on holistic site success at Mediavine. The better your site performs in every aspect, the better your ads perform. That’s actually been a founding principle of our company. We often seek to partner with companies that share this vision, like Once Coupled. It’s also why…
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SEO
Google PageSpeed: Optimize Images with Short Pixel
Back to Blog • As a food blogger, my site was always super image-heavy. I use 3-4 photos per post in most instances, and they are all large. The imagery is what made me fall in love with this business to begin with, so maintaining the quality of those images I worked so hard on…
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Advertising
Mediavine RPM
Back to Blog • We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is…
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Advertising
Mediavine and ZergNet Traffic Exchange Partnership!
Back to Blog • The ZergNet Traffic Exchange is no longer available to new Mediavine publishers. Existing publishers using the service will still have access. Please email publishers@mediavine.com with any specific questions. Our focus remains on finding ways to enhance your business. We appreciate your support as we continually refine our services to better meet your…
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SEO
The Ultimate Easy SEO Checklist
Back to Blog • Use this quick and easy SEO checklist every time you write a blog post to make sure you are making the most of every pageview, every single time. The Ultimate Easy SEO Checklist Use Mediavine’s ultimate easy SEO checklist to make search engine optimization easy and fast. SEO used to seem…
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Advertising
Optimizing Pre-Roll Ad Length
Back to Blog • At Mediavine, we offer the Mediavine Video Player to all of our bloggers. This allows publishers who create video content to upload videos in the dashboard, and have a free video player to run on their websites via a video embed code. We host the videos, transcode them, and serve them…
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Traffic Growth
Pageviews are dead … and Miley Cyrus killed them.
Back to Blog • (Editor’s Note: If you’re interested in applying Mediavine Ad Management, please review our updated requirements concerning sessions and Google Analytics 4.) We’re making a big change at Mediavine – the main overall RPM we focus on optimizing is shifting from pageviews to sessions. Why? Because pageviews are dead and Miley Cyrus killed…
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Video
Skippable vs Non Skippable Video Ads
Back to Blog • Thanks to the prevalence of skippable video ads on YouTube, our publishers that use the Mediavine video player to monetize their videos often ask us why only some of our video ads are skippable. Short answer? Because we’re not YouTube and we actually want you to make money. Thanks to the prevalence of…