Blog
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Advertising
What is Header Bidding?
As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind…
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Interview
Publisher Interview: Latasha Peterson of Arts and Budgets
MVP Latasha Peterson may not have been blogging long, but she has seen excellent results in that short time. She’s brought a lifetime of creativity to the blogging community and shares her strategies for building a sustainable online business on her site, Arts and Budgets. She was kind enough to share…
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Interview
Publisher Interview: Kristin Addis from Be My Travel Muse
Today on the blog, we’re offering an publisher spotlight interview with Kristin Addis of the gorgeous solo female travel blog, Be My Travel Muse. This MVP paused from her rockstar world travels to speak with us from her years of blogging experience. You’re going to be seeing a lot more of…
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SEO
Why Rebranding Is Bad For Your Online Business
With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift…
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Go for Teal
Mediavine Revenue Share Increase
We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled…
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Advertising
The Q1 Ad Revenue Slump and How To Set Up Now For A Successful 2018
The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income?…
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Advertising
Chrome Ad Filtering is Coming February 15, 2018. That’s a Good Thing.
It’s official. Chrome Ad Filtering, a.k.a. built-in ad blocking into popular web browser Google Chrome, is coming on February 15, 2018. What do we do to prepare for this sweet, belated Valentine’s Day gift? Let’s begin by understanding what Chrome Ad Filtering is. If you haven’t ready our initial blog post…
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Interview
Expert Tips for Forming Lasting Relationships With Brands
Sponsored post work is an important revenue stream for digital content creators and brand representatives are receiving countless pitches from bloggers every day. How can a publisher make themselves stand out with a brand and get the contracts for the long-term work and ambassadorships? Today on the blog, we’re giving you…
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Advertising
Ads.txt: Exposing Resellers
It’s been a few months since Ads.txt was announced, and the industry has been quick to adopt this new standard in fighting ad fraud. With that adoption, a lot has come to light. Just how much adoption has there been in the last few months? Some reports say as many as…
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Advertising
Google Certified Publishing Partner Summit in Singapore: Big Things to Come in 2018
Mediavine recently had the privilege of joining fellow industry leaders and Google senior product managers at the two-day Google Certified Publishing Partner annual event in Singapore. Singapore is very, very far away (12 time zones and 24 hours of air travel), but appropriately so, as attending such a prestigious event was…
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Traffic Growth
Why Site Speed Is Driving Everyone’s Development Decisions
Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in…