Blog
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
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Mediavine
How Publishers Can Pivot and Adapt Without Waiting for a Crisis
The publishing industry did not gradually change. It recalibrated fast. Search is more volatile. Platforms shift priorities without warning. AI has made content saturation a new hard reality. And the strategies that drove yesterday’s growth are no longer guaranteed to protect tomorrow’s revenue. But the publishers who…
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Advertising
Google Chrome Ad Blocking: Relax, We’re Going to be Fine
There’s been a lot of talk, and fear, after Google announced it would join Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we’ve been holding out on officially commenting on this until more information was released. Now that there’s enough official information out…
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SEO
Improving Rankings with Google Search Console Search Analytics
Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, (also…
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Advertising
Mediavine Revenue Share: Why Less is More and What Our Competitors Won’t Tell You
We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share…
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Analytics
Tracking AMP Traffic Using Google Analytics Segments
When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having…
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Advertising
RPM Optimization is Something You Work For: The Myth of the Magic Button
Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…
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Advertising
Google AdSense Bans and Mediavine
From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other…
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SEO
The Art of Giving and Receiving Backlinks
This post is brought to you by my Theory of Content podcast partner, Joshua Unseth. He’s the Director of Marketing at AlarmGrid, and an all around great guy. He knows his stuff, which you know if you listen to us every week. If you aren’t listening yet, why not?! – Amber,…
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Pagespeed
Mediavine and Once Coupled
It’s no secret that we’re big on holistic site success at Mediavine. The better your site performs in every aspect, the better your ads perform. That’s actually been a founding principle of our company. We often seek to partner with companies that share this vision, like Once Coupled. It’s also why…
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SEO
Google PageSpeed: Optimize Images with Short Pixel
As a food blogger, my site was always super image-heavy. I use 3-4 photos per post in most instances, and they are all large. The imagery is what made me fall in love with this business to begin with, so maintaining the quality of those images I worked so hard on…
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Advertising
Mediavine RPM
We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is…
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Advertising
Mediavine and ZergNet Traffic Exchange Partnership!
The ZergNet Traffic Exchange is no longer available to new Mediavine publishers. Existing publishers using the service will still have access. Please email publishers@mediavine.com with any specific questions. Our focus remains on finding ways to enhance your business. We appreciate your support as we continually refine our services to better meet your…
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SEO
The Ultimate Easy SEO Checklist
Use this quick and easy SEO checklist every time you write a blog post to make sure you are making the most of every pageview, every single time. The Ultimate Easy SEO Checklist Use Mediavine’s ultimate easy SEO checklist to make search engine optimization easy and fast. SEO used to seem…