MVCon 2025
Strategies for Publishers
AI, durable traffic, email growth, scaling, and advertiser trust—straight from MVCon.
New to GEO? Start here.
Check out this must-watch conversation on GEO and how publishers can shape AI answers, not just chase clicks, with Evertune AI CEO Jaclyn Ranere.
The GEO Revolution: What Publishers Need to Know Now
A practical look at how AI and generative search are changing discovery and how publishers are adapting.
On-Demand Session Library
Watch full main-stage sessions from MVCon, or read the recaps with key takeaways and action items.
GEO Revolution + Q&A
How AI and GEO are reshaping discovery, measurement, and publisher strategy with Evertune’s CMO Jaclyn Ranere.
Scaling Your Business
How publishers are thinking about growth, teams, and sustainability with Dorothy Kern and Donald Miner.
The Pivot Panel
Real talk on traffic shifts, diversification, and adapting without panic with Paul Gowder, Tanya Harris, and Anne Moss.
Navigating the Future Together
A candid executive conversation on where Mediavine and publishers are headed next with Mediavine’s CEO Eric Hochberger and CRO Amanda Martin.
What Advertisers Want from Publishers
Inside the signals advertisers care about—and how they impact revenue with Mediavine’s CRO Amanda Martin and Butler/Till’s CSO Scott Ensign.
Breakout Takeaways: What to Apply Next
Some of the most valuable conversations at MVCon took place in breakout sessions, which were designed for open and candid discussion. Although these sessions weren’t recorded, here are the key takeaways that publishers are already implementing.
Leveraging Facebook To Drive Traffic
With April Lee Wiencek of The Tipsy Housewife
Key Takeaways
- Audience understanding goes beyond follower counts. Engagement and behavior matter more.
- Consistency beats perfection. A steady cadence builds familiarity and reach.
- Personal storytelling helps convert casual viewers into followers.
- Analytics should guide when and how you post, not just what you post.
- Community participation builds loyalty faster than promotion alone.
Action Items for Publishers
- Define your ideal follower (who they are, why they follow, what they comment on).
- Audit your last 30 posts: which got comments, saves, or shares?
- Commit to a consistent posting cadence you can maintain (even 3–5x/week).
- Add one personal or behind-the-scenes detail to each post.
- Engage daily — reply to comments and DMs, show up in groups and conversations.
How I Replaced Google Revenue Loss with 5 New Income Streams
With Paul Gowder of Powwows.com
Key Takeaways
- Revenue loss requires habit-breaking and experimentation.
- Email-driven communities unlock sponsorships and product sales.
- Small income streams compound into meaningful revenue.
- Owning platforms (email, community) reduces dependency risk.
- Engagement matters more than scale.
Action Items for Publishers
- List your current revenue sources — identify gaps.
- Build one new monetization layer:
- Digital product
- Email sponsorship
- Community or membership
- Focus on email-first initiatives.
- Track engagement metrics, not just traffic.
Rewriting the Creator’s Blueprint – From Hustle to Building Balance, Joy, and Longevity
With Yoli Ouiya and Sonja Overhiser of Food + Wellness Equity Collective
Key Takeaways
- Hustle culture leads to burnout and diminishing returns.
- New KPIs prioritize joy, equity, and longevity (not just output).
- Systemized boundaries protect creative energy.
- Sustainable growth requires intentional rest and focus.
- Smaller, values-aligned communities often outperform large, shallow ones.
Action Items for Publishers
- Define what success looks like for you.
- Set boundaries:
- Work hours
- Content cadence
- Systematize decisions using filters (capacity, alignment, compensation).
- Intentionally build rest into your content workflow.
7 Common Email Marketing Mistakes that Even The Pros Make
With Allea Grummert of Duett
Key Takeaways
- Strong onboarding (welcome pages + sequences) builds trust immediately.
- Segmentation increases relevance and confidence in emailing more often.
- Many publishers under-sell offers.
- Regular list hygiene improves deliverability and long-term performance.
- Email systems must be documented and understood by you, even if you outsource pieces.
Action Items for Publishers
- Build or audit your welcome experience:
- Welcome page with your photo and expectations
- At least 1–3 automated welcome emails
- Create one simple segment (by interest, skill level, or behavior).
- Add a soft promotion to your regular newsletter.
- Run a re-engagement campaign every 90 days.
- Document your email system, including automations, triggers, and sequences.
The New Era of Search: Thriving in Google’s Evolving Ecosystem
With Arsen Rabinovich of TopHatRank
Key Takeaways
- Google now evaluates sites holistically, not just individual pages.
- User engagement signals matter and can influence ranking factors.
- AI Overviews reward unique perspectives and experiences.
- Traffic may drop, but intent and conversion quality can improve.
- Omnipresence across platforms builds resilience.
Action Items for Publishers
- Update content to include:
- Personal experience
- Lessons learned through real use
- Unique insights
- Encourage engagement:
- Internal links
- Clear next steps
- Related reading and deeper clusters
- Diversify content formats (video, social, email).
- Track return visitors, time on site, and page depth/session quality.
Social Media Power Plays to Maximize Q4 Revenue
With Ben Jabbawy of Grocers List
Key Takeaways
- Comment-for-DM outperforms link-in-bio by up to 10x.
- DM carousels drive exceptionally high clickthrough rates.
- Stories and replies are underused traffic drivers.
- Email capture via DMs converts at meaningful rates.
- Q4 requires aggressive, intentional activation.
Action Items for Publishers
- Test Comment-for-DM on one high-performing post.
- Use DM automation tools to:
- Deliver content
- Offer email opt-ins
- Add deep affiliate links inside DMs.
- Increase email frequency during high-revenue periods.
Inside the MVCon Community
Scroll through highlights from the conversations, connections, and moments at MVCon.
