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The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health…
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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of…
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The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The…
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Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 50,000 sessions per month, or 10-20 times that, you can expect the…
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In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that…
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We loved the opportunity to talk with Deb and Dave of the super fun adventure travel site The Planet D. Hearing the story of how they made their travel dreams a reality through a leap of faith and quitting their jobs in the film industry is inspirational, as is the way…
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As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our…
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Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon! Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all…
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In digital advertising, an SSP is a Supply-Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP is the official term for most…
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This is the true story of three friends who decided to work together. Building websites that would drive traffic to themselves via search engine optimization. Find out what happens when people stop being polite and start getting real about ranking. This is the true story of three friends who decided to…
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As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind…
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Publishers work hard to craft awesome content that keeps their readers hooked, right? But in today’s digital world, it’s critical to ensure that content stays safe and under your control. How can you protect your content from unwanted scraping and data collection in a world with generative AI? At Mediavine, we…