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Back to Blog • In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that…
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Back to Blog • We loved the opportunity to talk with Deb and Dave of the super fun adventure travel site The Planet D. Hearing the story of how they made their travel dreams a reality through a leap of faith and quitting their jobs in the film industry is inspirational, as is the way…
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Back to Blog • As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our…
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Back to Blog • Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon! Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all…
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Back to Blog • In digital advertising, an SSP is a Supply-Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP is the official term for most…
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Back to Blog • This is the true story of three friends who decided to work together. Building websites that would drive traffic to themselves via search engine optimization. Find out what happens when people stop being polite and start getting real about ranking. This is the true story of three friends who decided to…
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Back to Blog • As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind…
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Back to Blog • Publishers work hard to craft awesome content that keeps their readers hooked, right? But in today’s digital world, it’s critical to ensure that content stays safe and under your control. How can you protect your content from unwanted scraping and data collection in a world with generative AI? At Mediavine, we…
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Back to Blog • Today on the blog, we’re spotlighting Mediavine publisher Alexis Schroeder of Fitnancials, where she covers all things fitness and finance, with some travel and health thrown in. She may still be in college, but she’s an experienced publisher from a blogging family, as you’ll read more about below. Welcome, Alexis! Thank…
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Back to Blog • On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain….
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Back to Blog • Sponsored post work is an important revenue stream for digital content creators and brand representatives are receiving countless pitches from bloggers every day. How can a publisher make themselves stand out with a brand and get the contracts for the long-term work and ambassadorships? Today on the blog, we’re giving you…
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Back to Blog • It’s been a few months since Ads.txt was announced, and the industry has been quick to adopt this new standard in fighting ad fraud. With that adoption, a lot has come to light. If you’re unfamiliar with Ads.txt, I would recommend you read my original article introducing Ads.txt. Just how much…