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Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…
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Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites BOCA RATON, Fla. – March 23, 2021 – Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native ad offering across its ±7,800 independent publisher websites. Whereas other ad tech companies offer a native-to-banner-style ad…
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Pet Adoption Resources Somewhere between six and eight million animals find their way to shelters every year. Most likely, half that number will not be adopted. Resources A Shared Love for Animals One thing you learn about Mediavine quickly whether you meet us at a conference or join us as a new employee is just…
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It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…
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At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…
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Eric recently told you about Google Web Stories — a fun and actionable way to get new readers to your site through Google Discover, a feed reader anyone can use. Today I’m going to teach you how to make one. As an avid Android user, Google Discover is one of the…
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In this Year, Decade, Century of Video, Mediavine is forever committed to supporting publishers’ various — and evolving — video needs. Whether it’s adding more header bidding partners, or introducing new ad experiences such as video overlays, our Universal Player and the mid-roll feature we’re unveiling today, we’re always exploring new…
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The Grow widget is getting a makeover, and a pretty big one at that. In our minds, the data and process behind this change are just as exciting and even more important than the new design, so we thought we’d share with you how it came to be. As you’ve probably…
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Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. Hello there! I’m Cristina, Publisher Support Specialist and Optimization Expert….
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Editorial calendars are tantamount to creating successful blog content. Here are four steps to planning a successful content calendar. If you already have a content calendar, then you know that they are a great way to keep track of upcoming content on your blog. This post will help you add some…
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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…
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As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…