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  • woman drinking coffee and looking at social media on her smartphone in a cafe

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    All You’ve Ever Wanted To Know About Hosting But Were Afraid To Ask

    Any home inspector worth their salt knows that a cracked foundation means a full-stop in the home buying process. Well, for digital content creators, your host is your site’s foundation. Is it well-constructed and built soundly enough to withstand a battering from the digital elements? How can you tell? What should…

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    Celebrate Diverse Independent Publishers: Opt In To Uplift Today

    By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…

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    How Will Google Analytics 4 Affect RPM? Here’s What Publishers Need To Know

    The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…

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    Why We Require 100% Exclusivity with Our Publishers

    In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation.  Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….

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    Mediavine University Terms of Use

    THERE IS A MANDATORY ARBITRATION AND WAIVER OF CLASS ACTION IN THESE TERMS.  PLEASE REVIEW CAREFULLY. The following terms (“Terms of Use”) constitute an agreement between Mediavine, Inc. (the “Company”) and the purchaser (“you”) of any course (each a “Course” and collectively the “Courses”) offered by Company through Mediavine University, found at https://mediavine-university.mn.co/ (the “Website”). …

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    Adding Subscribe Links to Fixed Header Navigation: Does it Work?

    If you browse the Internet (if you don’t, you should try it sometime … also, welcome to Earth), you’ve probably seen a “Subscribe” link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for…

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    Ad Tech Shines: Introducing AdtechCares as a New PSA Partner

    Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process).  Mediavine’s…

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    Should You Delete Content or Just Stop Linking? An SEO Dilemma

    If you’re a new blogger, bookmark this and come back in a few years. But if you’ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that’s old and/or not doing a lot for you? Looking for a quick answer? Sorry. We’re going…

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    What is Programmatic Advertising?

    At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…

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    Custom Playlists: Live in the Mediavine Video Player and Dashboard!

    We’re excited to announce that as of today, we’ve built custom video playlists into the Up Next feature of the Mediavine Video Player. That means Mediavine publishers can create video playlists directly inside the new Mediavine Dashboard. Publishers can embed these in posts, as well as set them as a featured…

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    Campaign Reports: 5 Key Things to Include

    A campaign report is a summary of all the hard work you’ve done and all the amazing results you’ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking…

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    Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry

    If you’re familiar with the Mediavine requirements for joining our publisher community, you’re probably aware of brand safety and for good reason. The term brand safety is somewhat self-explanatory, as are the tools advertisers implement to maintain it — namely keyword blocking and block lists. If you’re familiar with the Mediavine…