Post
Any home inspector worth their salt knows that a cracked foundation means a full-stop in the home buying process. Well, for digital content creators, your host is your site’s foundation. Is it well-constructed and built soundly enough to withstand a battering from the digital elements? How can you tell? What should…
Post
By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…
Post
The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…
Post
In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation. Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….
Page
THERE IS A MANDATORY ARBITRATION AND WAIVER OF CLASS ACTION IN THESE TERMS. PLEASE REVIEW CAREFULLY. The following terms (“Terms of Use”) constitute an agreement between Mediavine, Inc. (the “Company”) and the purchaser (“you”) of any course (each a “Course” and collectively the “Courses”) offered by Company through Mediavine University, found at https://mediavine-university.mn.co/ (the “Website”). …
Post
If you browse the Internet (if you don’t, you should try it sometime … also, welcome to Earth), you’ve probably seen a “Subscribe” link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for…
Post
Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process). Mediavine’s…
Post
If you’re a new blogger, bookmark this and come back in a few years. But if you’ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that’s old and/or not doing a lot for you? Looking for a quick answer? Sorry. We’re going…
Post
At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…
Post
We’re excited to announce that as of today, we’ve built custom video playlists into the Up Next feature of the Mediavine Video Player. That means Mediavine publishers can create video playlists directly inside the new Mediavine Dashboard. Publishers can embed these in posts, as well as set them as a featured…
Post
A campaign report is a summary of all the hard work you’ve done and all the amazing results you’ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking…
Post
If you’re familiar with the Mediavine requirements for joining our publisher community, you’re probably aware of brand safety and for good reason. The term brand safety is somewhat self-explanatory, as are the tools advertisers implement to maintain it — namely keyword blocking and block lists. If you’re familiar with the Mediavine…