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    Mediavine University Terms of Use

    THERE IS A MANDATORY ARBITRATION AND WAIVER OF CLASS ACTION IN THESE TERMS.  PLEASE REVIEW CAREFULLY. The following terms (“Terms of Use”) constitute an agreement between Mediavine, Inc. (the “Company”) and the purchaser (“you”) of any course (each a “Course” and collectively the “Courses”) offered by Company through Mediavine University, found at https://mediavine-university.mn.co/ (the “Website”). …

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    Adding Subscribe Links to Fixed Header Navigation: Does it Work?

    Back to Blog • If you browse the Internet (if you don’t, you should try it sometime … also, welcome to Earth), you’ve probably seen a “Subscribe” link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for…

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    Ad Tech Shines: Introducing AdtechCares as a New PSA Partner

    Back to Blog • Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process).  Mediavine’s…

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    Should You Delete Content or Just Stop Linking? An SEO Dilemma

    Back to Blog • If you’re a new blogger, bookmark this and come back in a few years. But if you’ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that’s old and/or not doing a lot for you? Looking for a quick answer? Sorry. We’re going…

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    What is Programmatic Advertising?

    Back to Blog • At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…

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    Custom Playlists: Live in the Mediavine Video Player and Dashboard!

    Back to Blog • We’re excited to announce that as of today, we’ve built custom video playlists into the Up Next feature of the Mediavine Video Player. That means Mediavine publishers can create video playlists directly inside the new Mediavine Dashboard. Publishers can embed these in posts, as well as set them as a featured…

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    Campaign Reports: 5 Key Things to Include

    Back to Blog • A campaign report is a summary of all the hard work you’ve done and all the amazing results you’ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking…

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    Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry

    Back to Blog • If you’re familiar with the Mediavine requirements for joining our publisher community, you’re probably aware of brand safety and for good reason. The term brand safety is somewhat self-explanatory, as are the tools advertisers implement to maintain it — namely keyword blocking and block lists. If you’re familiar with the Mediavine…

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    New Ad Unit Reports: Better System. More Data at Your Fingertips.

    Back to Blog • Your Mediavine Dashboard ad unit report just got a makeover, and then some. This isn’t just a cosmetic change, although it does look better; Mediavine has overhauled its ad unit reporting system altogether. Below, we’ll go over what the ad unit report is, what we changed and why it’s great! Your…

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    Page Title Tags: Powerful SEO You Can Master Today

    Back to Blog • Page title, or title tags, is the single most important piece of on-page SEO you have control over. Is the pressure on? No, absolutely not.  Don’t stress because we’re going to teach you the rules of constructing SEO-optimized page titles, using all the advice we’ve given in Mediavine’s SEO Like A…

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    What is DMCA? When Should You Take Action?

    Back to Blog • Disclaimer: I am not a lawyer, and this is not legal advice. This is the opinion of one person who has been blogging a long time, and working with other bloggers for almost as long. As bloggers, many of us have shared this experience: You’re cruising around the internet and then…

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    What is a Keyword: Focus on Keyphrases, User Intent For Best SEO Results

    Back to Blog • When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic. When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or…