Media
Gululu and Mediavine_Case Study
Gululu and Mediavine_Case Study
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The GEO Playbook for Publishers
What to Do Now to Win Visibility and Authority in the AI Search Era AI search isn’t a trend to watch. It’s the operating system publishers are building on now. Discovery no longer starts with ten blue links. It starts with an answer synthesized, summarized, and shaped…
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Tastemaker 2026 PubDev
Server-to-Server Since 2021 Your audience won’t wait. Your ad tech shouldn’t either. Many of our competitors still run auctions in the browser, piling weight on your page and interrupting the reader journey. Mediavine runs the auction on the server — a major shift that supports: They’re patching around the problem.We built the foundation. Optimized Ad…
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Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)
This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you’ve ever looked at your dashboard and thought, “What just happened?” You’re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do…
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10 Reasons to Run Grow Now
Third-party cookies aren’t going away until 2024, but, well, 2024 isn’t exactly far away at this point, and regardless, you need to be running Grow now. You should be running it yesterday or last month, honestly, but we’ll settle for now. Why? There are so many reasons we made a Top…
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Celebrate Diverse Independent Publishers: Opt In To Uplift Today
By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…
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How Will Google Analytics 4 Affect RPM? Here’s What Publishers Need To Know
The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…
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Why We Require 100% Exclusivity with Our Publishers
In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation. Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….
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Mediavine University Terms of Use
THERE IS A MANDATORY ARBITRATION AND WAIVER OF CLASS ACTION IN THESE TERMS. PLEASE REVIEW CAREFULLY. The following terms (“Terms of Use”) constitute an agreement between Mediavine, Inc. (the “Company”) and the purchaser (“you”) of any course (each a “Course” and collectively the “Courses”) offered by Company through Mediavine University, found at https://mediavine-university.mn.co/ (the “Website”). …
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Adding Subscribe Links to Fixed Header Navigation: Does it Work?
If you browse the Internet (if you don’t, you should try it sometime … also, welcome to Earth), you’ve probably seen a “Subscribe” link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for…
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Ad Tech Shines: Introducing AdtechCares as a New PSA Partner
Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process). Mediavine’s…