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This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you’ve ever looked at your dashboard and thought, “What just happened?” You’re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do…
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One of the common questions our amazing support and marketing teams encounter when speaking with prospective publishing partners is “what does Mediavine cost?” In a word, nothing! But in the interest of optimizing word count for SEO and user experience… The mere thought process behind asking that question implies an assumption on…
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When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We’ve talked about online audience behavior at length in the past, and it’s why both Google and Usability.gov encourage you to…
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Changing blogging platforms is a big decision, and not one to take lightly. Our publisher Laurence Norah of Finding the Universe made the switch from Blogger to WordPress earlier this year, and offered to share his experience with us. Changing blogging platforms is a big decision, and not one to take…
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Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and…
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In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the…
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The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health…
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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of…
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Third-party cookies aren’t going away until 2024, but, well, 2024 isn’t exactly far away at this point, and regardless, you need to be running Grow now. You should be running it yesterday or last month, honestly, but we’ll settle for now. Why? There are so many reasons we made a Top…
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Any home inspector worth their salt knows that a cracked foundation means a full-stop in the home buying process. Well, for digital content creators, your host is your site’s foundation. Is it well-constructed and built soundly enough to withstand a battering from the digital elements? How can you tell? What should…
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By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…
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The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…