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    Upcoming Ads.txt Changes in Mediavine Control Panel 2.6

    Hello, Mediavine publishers! This post is going out to you. Since the release of Mediavine Control Panel 2.5 in November 2020, we’ve been hard at work on some new features for the first 2021 update to our core plugin. (We’ve got a pretty comprehensive help doc if you’re not sure what…

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    Identity API: Build Your Own First-Party Data

    Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…

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    2020 Year in Review RPM by Category — Behind The Numbers with Brad

    By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…

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    GCPP DEI Driver Award

    In case you missed it, Mediavine recently won the most awards at the 2020 Google Certified Publishing Partner Summit on November 18th, making us the winningest GCPP for the second year in a row. CEO Eric Hochberger already gave the low down on our Highest Health Score award and today Mediavine’s…

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    Contextual Advertising 2.0: Pioneering the Privacy-First Open Web

    By now, you’ve probably heard the news: Google Chrome is phasing out third-party cookies, joining the ranks of Firefox and Safari in radically altering the programmatic advertising landscape. Google estimates that programmatic ad revenue drops as much as 60% without third-party cookies, but there’s no turning back in this privacy-focused world….

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    Image Filename SEO

    Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, “a picture is worth a thousand words,” probably never considered search engines. It may be true as far as your readers are…

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    Grow is First Party Data. Newsletter Signups Are Not.

    Last week, Mediavine announced Grow, our solution for content creators to control first-party data in an ever-changing industry. We’ll explain each of these points in detail below. Grow is Not a Replacement For Your Newsletter During our September 17 Facebook Live, a few publishers asked why Grow does not make publisher-owned…

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    Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019

    BOCA RATON, Fla., Nov. 21, 2019 /PRNewswire/ — Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners…

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    Mediavine Achieves 86% Ads.txt Ad Request Rate

    This week Mediavine announced that 86 percent of the company’s ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in…

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    Above the Fold SEO: First Impression is Everything

    They say you don’t get a second chance to make a good first impression. This is certainly true in the world of SEO as well as life. When a user first arrives on a page from search engines, the first impression is everything that loads in the first screen view. They…

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    Heading Tag SEO: It’s All About the Outline (and the Audience)

    Most publishers know that heading tags, like meta descriptions and page title tags, are a key component of a website’s content structure. But how much do they really matter for SEO, and how should you use them? Glad you asked, because that’s the focus of our SEO Like a CEO series…

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    Google’s Core Web Vitals: What You Need to Know

    As we discussed earlier this month, Google has updated Pagespeed Insights (PSI) to incorporate Lighthouse 6. Lighthouse is Google’s open-source tool for improving the quality of web pages. Its latest version brings a number of key changes, among them the newly-launched Core Web Vitals incorporated into Google Search Console. As we…