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Today on the blog, we’re spotlighting Mediavine publisher Alexis Schroeder of Fitnancials, where she covers all things fitness and finance, with some travel and health thrown in. She may still be in college, but she’s an experienced publisher from a blogging family, as you’ll read more about below. Welcome, Alexis! Thank…
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It’s been a few months since Ads.txt was announced, and the industry has been quick to adopt this new standard in fighting ad fraud. With that adoption, a lot has come to light. Just how much adoption has there been in the last few months? Some reports say as many as…
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In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web…
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Appointment Comes as the Ad Management Leader Experiences Continued Success and Growing Demand from Publishers and Programmatic Partners BOCA RATON, Fla. – Dec. 7, 2022 — Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the appointment of Jamie Lieberman as its new Senior Vice President and General Counsel…
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Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in…
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One of Mediavine’s core values as a business is transparency. It’s what drives much of what we do internally and in the broader community. It leads us to be early adopters of efforts like sellers.json that are dedicated to transparency in the advertising ecosystem. We’re also huge advocates of privacy. This…
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Recruiting Scam Awareness Mediavine has received reports of someone pretending to be a Mediavine employee or recruiter in an apparent attempt to steal sensitive information or money by offering “freelance employment” on behalf of Mediavine. Mediavine has no involvement with these attempts. What does this mean? A person or group not affiliated with Mediavine appears…
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Today on the Mediavine blog, we’re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post…
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It’s no secret that we are huge proponents of video at Mediavine. Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. However, we’re also aware that video presents challenges. Creating videos worth…
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Greetings content creators and welcome to another episode of Mediavine On Air, the podcast just for you. RPM, or revenue per mille, is often mistakenly thought of as the amount or way that a website earns. While this is not the case, RPM is a math equation that provides an overall…
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The end of the third-party cookie is near for Chrome as Google looks to replace much of their functionality with avian-themed solutions. Third-party cookies were for the birds all along! Ornithological jokes aside, Google’s Privacy Sandbox is a series of tools designed to bridge the gap between user privacy and personalized…
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It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…