- Mediavine
Turning TikToks to Site Revenue: Monetize Your Vertical Videos
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Turning TikToks to Site Revenue: Monetize Your Vertical Videos
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site.
Why Vertical Video Drives Revenue on Your Site
Advertisers want video placements that appear alongside real editorial content. That type of placement attracts stronger demand and higher CPMs because it gets more attention, fits naturally with what the audience is already reading, and generally performs better.
Universal Player Plus places video ads alongside your site’s video content instead of running them as traditional outstream ads, so advertisers are willing to pay more for that inventory. Right now, Universal Player Plus CPMs are averaging 73% higher than the standard Universal Player.
Vertical video can now capitalize on that same demand.
Monetize in Minutes
Get started optimizing vertical videos by using your existing TikToks, Reels, or Shorts.
Step 1: Export your video
Download the vertical version of your social video.
Make sure it remains in the native 9:16 aspect ratio.
Step 2: Upload to Mediavine
Upload the video to the Mediavine dashboard just like any other video asset. No additional configuration is required.
Universal Player Plus will automatically handle:
• Aspect ratio rendering
• Sticky player behavior
• Device optimization
Your vertical video will display properly across both desktop and mobile environments.
How Vertical Video Displays on Your Site
The video player dynamically adjusts to your content.
On mobile, vertical videos appear in a square sticky player that balances visibility while preserving the reading experience.
On desktop, the player keeps the full vertical 9:16 format. Ads adjust to fit inside the player without disrupting the layout.
Why This Matters for Publishers
Many publishers already produce vertical video for social platforms. Until now, those videos have typically created value only on those platforms. Universal Player Plus allows the same content to contribute to revenue on your own site.
That means:
• More value from existing content
• Access to premium video demand
• Higher earning potential from video placements
No new production strategy required. Just better monetization.
Start With One Video
If you are already creating short-form video, getting started is simple. Upload one video and see how it performs!
For full instructions on uploading vertical video, see the Universal Player Plus help article. Your social video is already doing the work. Now it can contribute to revenue on your site as well.
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