SEO
Back to Blog • You know those words that appear in an html hyperlink, a.k.a. the link text between the opening <a> and closing </a>? That’s called the anchor text and it matters quite a lot. You know those words that appear in an html hyperlink, a.k.a. the link text between the opening <a> and…
SEO
Back to Blog • What is SEO? A term that’s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the…
Mediavine
Back to Blog • Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. Our industry evolves so rapidly that providing a concise roadmap…
Increasing RPM
Back to Blog • Post updated October 2023 If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic…
Video
Back to Blog • It’s no secret here at Mediavine that we’re obsessed with video. After all, we’ve dubbed this the year/decade/century of video. Hyperbole aside, we can’t overstate the incredible potential video has for publishers. With its ability to engage users and show off your content, video can earn you much higher CPMs than…
Advertising
Back to Blog • As the programmatic advertising ecosystem evolves and becomes increasingly efficient, it’s also becoming more consolidated, and rapidly so. While more efficient markets have many obvious benefits, the downside of consolidation is that more than a few companies are crowded out. This week, IgnitionOne – along with Netmining, one of its properties…
Advertising
Back to Blog • What is Q4 and what does it have to do with digital advertising? So much more than you think. What is Q4 and what does it have to do with digital advertising? So much more than you think. Back to Blog • Back to Blog • What is Q4 and what…
Advertising
Back to Blog • Mediavine’s goal has always been to help publishers maximize the revenue they’re earning from advertisers, helping them build sustainable businesses while doing the same for ourselves. In the last few years, as the online advertising ecosystem has evolved, so has the way we calculate and allocate our revenue share. With over…
SEO
Back to Blog • On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and…
Advertising
Back to Blog • Realizing that content creators and consumers are increasingly living in a mobile-first world, Google launched its AMP (Accelerated Mobile Pages) project over four years ago now. With a goal of speeding up mobile pages and improving the experience for publishers and readers, AMP is great in concept. Realizing that content creators…
Advertising
Back to Blog • Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application…
Advertising
Back to Blog • Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a first price auction in Google Ad Exchange, Google Ad Manager, and other ad products. What does that even mean? How will it impact Mediavine publishers and the…