Advertising
Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry
Back to Blog • If you’re familiar with the Mediavine requirements for joining our publisher community, you’re probably aware of brand safety and for good reason. The term brand safety is somewhat self-explanatory, as are the tools advertisers implement to maintain it — namely keyword blocking and block lists. If you’re familiar with the Mediavine…