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This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you’ve ever looked at your dashboard and thought, “What just happened?” You’re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do…

Q1 has a reputation. For many publishers, it’s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons…

As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).  As a part of this…

“Let’s talk about politics.”  We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can’t escape it. Social media, billboards, bumper stickers, TV — and…

The switch from Universal Analytics to GA4 is well underway, and as we all learn about these new metrics, adjust perspectives on how we measure success on our sites, and recalibrate to account for the differences (we see you lovers of real-time analytics), here at Mediavine we also have to shift…

In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation.  Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….

Let’s begin this 2023 preview post by addressing the elephant in the room:  December 2022 was soft, or underwhelming, compared to previous years.  Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months,…

We’re excited to announce the launch of PubNation, an entirely new ad management offering built by Mediavine utilizing our industry leading ad technology. What is PubNation? PubNation uses the same high-performance ad technology you’ve come to expect from Mediavine, including our Script Wrapper, Universal Player, S2S Technology, Grow and more. The …

One of Mediavine’s core values as a business is transparency.  It’s what drives much of what we do internally and in the broader community. It leads us to be early adopters of efforts like sellers.json that are dedicated to transparency in the advertising ecosystem. We’re also huge advocates of privacy. This…

I have a good friend with two adorable children, both of whom are obsessed with peanut butter crackers. You know the ones I mean. Square, salty, prepackaged in that thin plastic. I bet a lot of us remember these from childhood. I’m going somewhere with this, I promise.  The problem for these…

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. Back in 2020, the company announced that…

Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web.  This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet…