Monetize the Vertical Video Content You Already Have

From Social to Site: Mediavine’s Vertical Video Ads Are Live

Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website.  

While others are still testing the waters, Mediavine already supports vertical (9:16) video in Universal Player Plus, built for how advertisers are buying today.

Your accompanying content unlocks access to a different demand stream where you can capture new revenue.

Advertisers Are Paying for Your Content

Many advertisers aren’t just looking for video impressions. They’re looking for video placements that run alongside trusted, high-quality editorial content.

Premium brands want their video placements embedded within high-quality editorial​​ that meets brand and inventory standards for premium campaigns. Accompanying content is no longer a nice-to-have. ​​It expands how your video inventory is classified and valued.

Performance Is Already Reflecting That Shift

Universal Player Plus is designed specifically for higher-impact, content-adjacent video monetization.

To clarify, Universal Player supports outstream video formats across your site. Outstream video is a video ad format that plays within the body of a page’s content and doesn’t require any uploaded publisher video content.

Whereas Universal Player Plus works with accompanying content. Accompanying content is when the video ad plays with publisher-owned video. It delivers premium video placements with stronger advertiser demand and higher earning potential.

And we’re already seeing that difference in results: 

• Universal Player Plus CPMs are averaging 73% higher than the Universal Player 
• Advertisers are showing increased interest in premium video placements within content
• Vertical video inventory is becoming an increasingly valuable extension of modern video strategy

This is how video monetization is evolving, and publishers need technology that keeps pace. Mediavine publishers are already capturing this new revenue stream, and now you can turn social-first video into measurable, on-site growth.

Built for the Reality of the Open Web

Ahead of launch, Universal Player Plus was optimized to support vertical video without compromising layout, performance, or user experience. The technology adapts to the page, not the other way around.

• Vertical videos render dynamically across devices and layouts
• Aspect ratios are handled automatically
• Sticky behavior is controlled and intentional
• Video integrates cleanly within existing content

The result is vertical video that uploads seamlessly, performs consistently, and qualifies for premium video demand within your site environment.

Turn Existing Video Into Revenue

If you are already producing vertical video for platforms like Reels or TikTok, this update allows you to unlock new revenue from content you already own.

There is no new production strategy required. No redesign. No additional complexity.

Universal Player Plus makes it easier to:

• Repurpose vertical video across web environments
• Capture advertiser demand for premium video placements
• Generate incremental revenue from the content you’ve already created

This is smarter monetization built for the current market.

Get Started

Vertical video support is live in Universal Player Plus now and available to all Mediavine publishers.

For more information, check out our help article and upload your vertical video to start earning more. 

The industry has shifted. Advertisers are paying for video that appears alongside strong content. And Mediavine is building the technology that makes that monetization possible.