- Mediavine
Optimized Ad Experience Delivers 15.5% RPM Growth for byBrittanyGoldwyn.com
4 min read
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At a Glance
Brittany Goldwyn Merth
Site: byBrittanyGoldwyn.com
Niche: Houseplants & Gardening
Publishing Since: 2014
Product Tested: Optimized Ad Experience (OAE) Beta
Adapting to a New Digital Reality
Brittany Goldwyn Merth has always approached publishing with a willingness to evolve. As the digital landscape shifted, including major algorithm changes and the rise of AI-driven content, she saw her traffic patterns change and recognized that her existing ad setup wasn’t fully optimized for the new environment. She needed a solution that could adapt alongside her site and recover revenue momentum without compromising reader experience.
Leaning Into What’s Next
As a Mediavine publisher, Brittany monetizes her site with ads, allowing her to directly monetize the time, effort, and resources she invests into her site. Serving ads sustains her business while keeping her content free and accessible to her readers.
In an effort to improve reader experience and performance revenue, Brittany became one of the first publishers to test Mediavine’s Optimized Ad Experience during its beta phase. Always open to trying new strategies, she leaned into the opportunity to see what was possible.
From Testing to Tangible Results
The results speak for themselves. In the first month of enabling OAE, Brittany’s site saw a:
- 15.5% increase in RPM
- 12% increase in overall revenue
By combining passion with data-driven decision making, Brittany unlocked meaningful growth, continuing to prove that even established publishers can benefit from trying something new.
“The revenue my website has generated through Mediavine ads has completely changed my life.” – Brittany Goldwyn Merth, by Brittany Goldwyn
About Brittany
Brittany began sharing content in 2014, building a comprehensive resource for plant lovers of all levels, from DIY greenhouse tutorials to in-depth propagation guides. Her work has been featured in Better Homes & Gardens, and her science-backed approach reflects her academic credentials and hands-on experience.
Her success is a reminder that growth doesn’t come from standing still. It comes from staying curious, embracing change, and being willing to experiment.
Interested in seeing what Optimized Ad Experience can do for your site? Opt-in to Mediavine’s Optimized Ad Experience today!
The above results reflect this publisher’s experience with Mediavine and Mediavine’s Optimized Ad Experience. Results will vary, and we cannot guarantee the same outcome for all sites.
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