Blog


  • Advertising

    Mediavine Requirements: Why Our Application Process Yields the Best Results

    Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application…

  • General Blogging

    What is an LLC and How Does it Work?

    At Mediavine, we’re all about content creators building sustainable businesses. As that business scales, influencers must legally protect themselves, their audience and their intellectual property. You know when we start throwing around terms like ‘intellectual property’, it’s time to call a lawyer. We’ve asked attorney and friend of Mediavine Jamie Lieberman…

  • hands typing on a laptop computer on a wooden desk next to a cup of tea

    General Blogging

    How to Use NoFollow

    Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…

  • male blogger in blue shirt writing on a laptop from his home office with bookshelf behind him

    Advertising

    Google First Price Auction: What it Means For Publishers

    Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a first price auction in Google Ad Exchange, Google Ad Manager, and other ad products. What does that even mean? How will it impact Mediavine publishers and the…

  • woman at office desk on laptop next to glasses and coffee

    Video

    Mediavine Video Player Placement: Recipe Card or In-Content?

    We’re often asked by publishers where the Mediavine Video Player should be placed to deliver the best performance: in the content or within the recipe/how-to card. As always, there are multiple factors to consider when determining the ideal placement (and how we’re defining placement itself, which we’ll get to momentarily), and…

  • female fitness blogger filming an exercise video on a yoga mat in her living room

    General Blogging

    WordPress Gutenberg Tutorial — Your Top Questions Answered

    Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. Hi friends! I’m Ethan, one of the engineers here…

  • man using dashboard

    Go for Teal

    Increase Font Size, and Increase SEO & RPM Along With It

    Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…

  • man in sweatshirt working on a laptop and drinking tea at a coffee shop

    Video

    Google Video Sitemap: Making Video Even More SEO Friendly

    When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded…

  • male blogger in leather jacket typing on his cell phone while walking on an empty street

    Advertising

    Mediavine’s Standard Ad Units

    We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer. Today we’re going back to the basics and taking a different route, breaking down some of the core components of what…

  • Stephanie sitting with her family

    Interview

    Publisher Interview: Stephanie Keeping of Spaceships and Laserbeams

    Summer might be quickly coming to an end, but our Mediavine publishers continue to create and inspire. One of the things we love most is hearing about and sharing our publishers’ stories. Stories of how they started, how they have grown and how life changing Mediavine has been for not only…

  • woman in black and white striped shirt blogging from a gray cafe booth

    General Blogging

    Media Kits 101

    I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of course! Also you, internally: Oh crap, I need to make a media kit. I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of…

  • male developer wearing plaid shirt coding on a laptop from a couch

    Advertising

    Ad Category Opt Outs: Use with Caution — Opt in to Increase RPM

    Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential. We also recognize that when you represent more than 10,000 independent publishers, their interpretations of what constitutes “ad quality”…