Blog
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Mediavine
Turning TikToks to Site Revenue: Monetize Your Vertical Videos
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on…
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
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SEO
What is Schema?
You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to SEO, product development and advertising? You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to…
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Advertising
Mediavine Video Player: Upgrading Prebid.js and What it Means
We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges. We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges. Back…
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Interview
Publisher Interview: Jeremy Jones of Living the Dream RTW
Oh, the stories Mediavine publishers can tell. With more than 4,200 publishers as part of Mediavine (and growing!), we could open a library filled with stories of blogging success. Oh, the stories Mediavine publishers can tell. With more than 4,200 publishers as part of Mediavine (and growing!), we could open a…
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General Blogging
When Should I Put Ads On My Site?
You did it! You started a blog, and you’re even posting on a regular schedule. You’re starting to see a little bit of traffic, but what’s next? When are you a “real” blogger? You did it! You started a blog, and you’re even posting on a regular schedule. You’re starting to…
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Advertising
Mediavine Ads and Affiliate Marketing: Striking the Right Balance
As a company founded by content creators, which now partners with more than 10,000 content creators in helping build their sustainable businesses, Mediavine recognizes the importance of diversifying your income stream. While programmatic display and video advertising are always our primary focus, many other opportunities exist. Sponsored work with brands, selling…
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Interview
Publisher Interview: Karli Bitner of Cooking With Karli
We’re almost three weeks into January, and our team is knee-deep in conference planning. Something we adore about planning conferences is getting to pick out gorgeous venues, decide on delicious food to serve and choosing our line-up of awesome speakers. For the last two years, our Mediavine conferences have provided a…
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Advertising
Lazy Loading Video Player: Live & Ready to Speed Up Your Site!
We’re excited to announce that as of today, the Mediavine Video Player features automatic, built-in lazy loading for both existing and future video embeds! We’re excited to announce that as of today, the Mediavine Video Player features automatic, built-in lazy loading for both existing and future video embeds! Back to Blog…
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Interview
Publisher Interview: Dan Western of Wealthy Gorilla
Wouldn’t it be amazing to be able to build such a successful business that you can drop everything and go live abroad or be able to travel more often? Many of our Mediavine travel publishers have done just that, like Kristin Addis from Be My Travel Muse, Gary Arndt of Everything Everywhere and Andrzej Ejmont…
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General Blogging
Troubleshooting Cache Issues
In our last post, we talked about how caching works and why it’s an important part of the viewing experience on your site. But sometimes there are caching issues that seem to break the site. What causes these issues? What can we do to prevent these issues from occurring? If caching…
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SEO
SEO and Ads: Fact vs. Fiction and How Mediavine Optimizes Both Together
When you think of SEO, you generally don’t think of ads. With good reason. By definition, advertising runs counter to the goals of optimizing for SEO, a process which relies on a focus on your content and user experience. However, as an ad management company that started as an SEO marketing…
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General Blogging
What Is A Cache?
What in the world is caching and why should I care? Let’s start with a story. Imagine you go to a restaurant. It’s your first time, so you sit down at your table and look through the menu. You’re reading the instructions of this restaurant. What in the world is caching…
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Advertising
Scroll to Play with Mediavine Sticky Video Player
As many Mediavine publishers know, one of the features of the Mediavine video player is our highly-viewable, desktop video player which sticks in place on readers’ screens as they browse. Formerly called our “sticky video player,” this unit is now part of the standard features for the Mediavine video player and…