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Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units….

Post updated September 2023 Mediavine’s sales and revenue team spends most of its time working externally with ad partners and internally with our Ad Operations team to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can…

At Mediavine, we’ve said countless times that ads… well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place…

Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for…

What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense,…

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the…

Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that…

We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not a decision to take lightly. This is your income, after all. We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not…

We’re big fans of motivation around these parts. It takes a motivated individual to start their own business and work from home. It also takes commitment to see that business venture through the lean days and build it to success. Mediavine publishers have these 2 qualities in spades, and our interviewee…

You’re familiar with our mission statement here at Mediavine, right? In case you need a refresher, the thing that we love to do above all else is “build sustainable businesses for content creators.” As a team of content creators ourselves, we know that one of the biggest components of building a…

In our publisher interview series we’ve had the opportunity to speak with bloggers in every niche across the lifestyle spectrum. From world travelers like Dave and Deb of The Planet D and Kristin of Be My Travel Muse to expert budget balancers like Latasha of Arts and Budgets and Alexis of Fitnancials, we’ve…

Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a law that impacts the way business is done…