Blog
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
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Mediavine
How Publishers Can Pivot and Adapt Without Waiting for a Crisis
The publishing industry did not gradually change. It recalibrated fast. Search is more volatile. Platforms shift priorities without warning. AI has made content saturation a new hard reality. And the strategies that drove yesterday’s growth are no longer guaranteed to protect tomorrow’s revenue. But the publishers who…
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General Blogging
Manage The Blogging Chaos
There’s no question that working from home has advantages. We wear our pajama pants to virtual meetings, make our own hours and can do a load of laundry in the middle of the work day. But if you’re anything like the Mediavine team, it can also come with a big challenge:…
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Advertising
How Many Ads Does Mediavine Run?
We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of…
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WordPress Plugins
Selecting a Host
Choosing a hosting company is an important decision for any website owner. There are tons of options out there, and it can definitely be daunting (even though many hosting companies would like you to think it is easy). WordPress is available to set up in almost any hosting plan, with almost…
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Analytics
Google Analytics and GDPR Compliance: What You Need to Do
With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for…
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General Blogging
Blogging Platforms: Deciding To Make The Move
Choosing a blogging platform is one of the most fundamental decisions a publisher must make, which means switching platforms is a pretty big deal. So when Mediavine publisher/Computer Scientist Laurence Norah of the gorgeous travel blog Finding The Universe volunteered to document his site migration from Blogger to WordPress for us, we…
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Advertising
GDPR Compliance For Advertisements
The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The…
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Advertising
Mediavine: The Force That Awakens Ad Ops Success
Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the…
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Advertising
Mediavine is For Big Publishers (and Smaller Blogs, Too)
Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 50,000 sessions per month, or 10-20 times that, you can expect the…
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Advertising
GDPR For Publishers: What You Need to Know
We know that publishers everywhere are confused by GDPR and what it means for them, so we asked Jamie Lieberman of Hashtag Legal to break down GDPR in clear, straightforward fashion. NOTE: We’re currently working on a custom solution for Mediavine publishers that will allow for explicit consent (as Jamie discusses…
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Go for Teal
No More Excuses: It’s Time to Go Secure with SSL!
Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now,…
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Advertising
Mobile Ads 101
It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled…
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Advertising
Who Owns Mediavine?
We get asked a lot who owns Mediavine, whether it is publicly owned, or part of a bigger media group funded by investors. The answer – which is the same today as it has been for the last 19 years – may surprise you! Mediavine was founded as a publishing company…