Blog
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Analytics
Google Analytics and GDPR Compliance: What You Need to Do
Back to Blog • With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for…
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General Blogging
Blogging Platforms: Deciding To Make The Move
Back to Blog • Choosing a blogging platform is one of the most fundamental decisions a publisher must make, which means switching platforms is a pretty big deal. So when Mediavine publisher/Computer Scientist Laurence Norah of the gorgeous travel blog Finding The Universe volunteered to document his site migration from Blogger to WordPress for us, we…
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Advertising
GDPR Compliance For Advertisements
Back to Blog • The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The…
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Advertising
Mediavine: The Force That Awakens Ad Ops Success
Back to Blog • Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the…
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Advertising
Mediavine is For Big Publishers (and Smaller Blogs, Too)
Back to Blog • Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 50,000 sessions per month, or 10-20 times that, you can expect the…
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Advertising
GDPR For Publishers: What You Need to Know
Back to Blog • We know that publishers everywhere are confused by GDPR and what it means for them, so we asked Jamie Lieberman of Hashtag Legal to break down GDPR in clear, straightforward fashion. NOTE: We’re currently working on a custom solution for Mediavine publishers that will allow for explicit consent (as Jamie discusses…
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Go for Teal
No More Excuses: It’s Time to Go Secure with SSL!
Back to Blog • Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now,…
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Advertising
Mobile Ads 101
Back to Blog • It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled…
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Advertising
Who Owns Mediavine?
Back to Blog • We get asked a lot who owns Mediavine, whether it is publicly owned, or part of a bigger media group funded by investors. The answer – which is the same today as it has been for the last 19 years – may surprise you! Mediavine was founded as a publishing company…
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Advertising
Facebook Algorithm Updates: Navigating a Changing Landscape
Back to Blog • In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that…
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Ad Settings
Mediavine Dashboard Health Check Updates: Go For Teal!
Back to Blog • As our publishers may have already noticed, we’ve changed up our signature health checks in your dashboard. Like everything else at Mediavine, they’re going teal. For those unfamiliar with Mediavine, our health checks involve red, yellow, and green lights which indicate how well a website is performing in various areas. Each…
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Interview
Publisher Interview: Deb & Dave of The Planet D
Back to Blog • We loved the opportunity to talk with Deb and Dave of the super fun adventure travel site The Planet D. Hearing the story of how they made their travel dreams a reality through a leap of faith and quitting their jobs in the film industry is inspirational, as is the way…