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Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for…

What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense,…

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the…

Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that…

We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not a decision to take lightly. This is your income, after all. We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not…

We’re big fans of motivation around these parts. It takes a motivated individual to start their own business and work from home. It also takes commitment to see that business venture through the lean days and build it to success. Mediavine publishers have these 2 qualities in spades, and our interviewee…

You’re familiar with our mission statement here at Mediavine, right? In case you need a refresher, the thing that we love to do above all else is “build sustainable businesses for content creators.” As a team of content creators ourselves, we know that one of the biggest components of building a…

In our publisher interview series we’ve had the opportunity to speak with bloggers in every niche across the lifestyle spectrum. From world travelers like Dave and Deb of The Planet D and Kristin of Be My Travel Muse to expert budget balancers like Latasha of Arts and Budgets and Alexis of Fitnancials, we’ve…

Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a law that impacts the way business is done…

The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health…

There’s no question that working from home has advantages. We wear our pajama pants to virtual meetings, make our own hours and can do a load of laundry in the middle of the work day. But if you’re anything like the Mediavine team, it can also come with a big challenge:…

We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of…