Advertising
Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)
Back to Blog • This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you’ve ever looked at your dashboard and thought, “What just happened?” You’re not alone. eCPMs move. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do with…