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RPM

  • Advertising

    Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)

    6 minutes

    Brad Hagmann • Jan 21, 2026

    Back to Blog • This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you’ve ever looked at your dashboard and thought, “What just happened?” You’re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do…

  • three female bloggers looking at a smartphone and a laptop together on a couch

    Advertising

    RPM Optimization is Something You Work For: The Myth of the Magic Button

    8 minutes

    The Mediavine Team • May 11, 2017

    Back to Blog • Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…