Mediavine Newsroom

In Mediavine’s recent Sandbox testing, we discovered an average viewability rate of 39% according to Google’s Ad Manager (GAM) when PAAPI wins the auction. That’s far below the industry minimum standard of 70%.

Mediavine’s Amanda Martin, SVP of Monetization and Business Strategy, recently penned a byline in AdExchanger to share these findings with the industry. The AdExchanger editorial team invited Amanda to join their podcast “The Next Big Thing” to discuss the Privacy Sandbox testing results and what happens next. Read and listen here.