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Women Leading the Way in Digital Publishing
Five Mediavine publishers. Five distinct niches. One common thread: they built something real.
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How to Scale Your Publishing Business Without Breaking What Works
Scaling is one of the most misunderstood concepts in digital publishing. It’s often framed as a race toward more traffic, more platforms, and more revenue streams. But the publishers who last, the ones who grow stronger through algorithm shifts, platform changes, and economic pressure, scale differently. They…
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AI and Our Commitment to a Creator-First Future
March 7, 2024 While generative AI is rapidly evolving, Mediavine recognizes the need to take a stand and shape the future of this new technology, the publishing community and the open web itself. Mediavine began as an independent web publishing company. Now, in our 20th year in business, we are as committed as we were…
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Mediavine Earns Digiday Nomination For Best First-Party Data Strategy
With the end of third-party cookies looming, it’s no secret that the industry is betting big on first-party data as the premiere solution. As such, it’s no surprise that one of the top industry publications, Digiday, has added a Best First-Party Data Strategy category to its annual awards. Today, we’re excited…
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Google Doubles Down on Privacy Sandbox and First-Party Data. That’s a Good Thing.
Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…
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Always On: Increase Clicks & Views With Grow
We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…
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Identity API: Build Your Own First-Party Data
Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…
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Holiday RPM Trends — Behind the Numbers with Brad
Well folks, we made it. After 10 months in which we’ve heard the word “unprecedented” infinite times, and a political season to match 2020’s craziness, November is here. We’re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into…
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Diversity in the Mediavine Dashboard
One thing we’ll say for 2020 — it’s not dull! Dramatic changes are sweeping the country and the digital advertising industry is not being overlooked in these long overdue measures towards equity for all. A few months ago, Mediavine said We Stand With You, and in that we have and are…
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New Ad Unit Reports: Better System. More Data at Your Fingertips.
Your Mediavine Dashboard ad unit report just got a makeover, and then some. This isn’t just a cosmetic change, although it does look better; Mediavine has overhauled its ad unit reporting system altogether. Below, we’ll go over what the ad unit report is, what we changed and why it’s great! Your…
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Cornerstone Content: The Key(stone) to Your Content Strategy
The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…
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How to Use NoFollow
Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…