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With the end of third-party cookies looming, it’s no secret that the industry is betting big on first-party data as the premiere solution. As such, it’s no surprise that one of the top industry publications, Digiday, has added a Best First-Party Data Strategy category to its annual awards. Today, we’re excited…
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Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…
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We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…
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Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…
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Well folks, we made it. After 10 months in which we’ve heard the word “unprecedented” infinite times, and a political season to match 2020’s craziness, November is here. We’re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into…
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One thing we’ll say for 2020 — it’s not dull! Dramatic changes are sweeping the country and the digital advertising industry is not being overlooked in these long overdue measures towards equity for all. A few months ago, Mediavine said We Stand With You, and in that we have and are…
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Your Mediavine Dashboard ad unit report just got a makeover, and then some. This isn’t just a cosmetic change, although it does look better; Mediavine has overhauled its ad unit reporting system altogether. Below, we’ll go over what the ad unit report is, what we changed and why it’s great! Your…
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The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…
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Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…
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“Let’s talk about politics.” We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can’t escape it. Social media, billboards, bumper stickers, TV — and…
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Unless you’ve been living in the cave, or in a bunker off the grid (wouldn’t blame you if so … 2020 amirite?), you may have noticed some fairly major events happening in our nation. The events of 2020 have affected the economy in unprecedented ways, and digital advertising is certainly no…