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Jounce Media’s March 2024 Supply Path Benchmarking Report named Mediavine as a top sales house, earning one of only two spots in the Leader category. The sales house category has doubled in the last three years and now represents more than 25% of all web auctions. Sales houses work to arm small…
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Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has…
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What is Mediavine? Let’s start with what we’re not: An ad network. Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing — or, more accurately, what they’re not doing. Mediavine’s goal is building…
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Mediavine publishers are world travelers. We love telling their stories and learning about where they’ve been, and who they travel with. Mediavine publishers are world travelers. We love telling their stories and learning about where they’ve been, and who they travel with. Back to Blog • Back to Blog • Mediavine…
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Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a law that impacts the way business is done…
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The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health…
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The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The…
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For nearly two years, Mediavine has supported SSL ads, but has never encouraged publishers run them. In fact, our company stance was to gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling…
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Mediavine’s 2024 Product Roadmap: Advertising After Third-Party Cookies 2024 Mediavine Product Roadmap For a full look at what our 2024 Product Roadmap entails, watch this video. The End of 3rd Party Cookies — We’re Not Bothered » The way advertisers have been media buying for the past ten years is about to change. According to…
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Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even…
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Yes, it’s finally happening. After nearly four years of delays, the end of third-party cookies is nigh. Deprecation will begin in early 2024 and cookies will be fully phased out by the end of the year, according to Google. The end of third-party cookies will forever change the ad landscape —…
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The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income?…