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  • woman looking at a website with a trellis template at a cafe

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    State of the Vine: Mediavine Updates (Yes, Trellis is Coming)

    Updated 8/30/2021 – The Trellis Open Beta is now live and available to all! Learn more or get Trellis now! There’s been a lot happening behind the scenes at Mediavine that we are so excited to share with all of you. Mediavine’s Director of Marketing Jenny Guy sat down with CEO…

  • hands typing on a laptop computer on a wooden desk next to a cup of tea

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    What is DMCA? When Should You Take Action?

    Disclaimer: I am not a lawyer, and this is not legal advice. This is the opinion of one person who has been blogging a long time, and working with other bloggers for almost as long. As bloggers, many of us have shared this experience: You’re cruising around the internet and then…

  • female travel blogger filming a travel video on a bridge with skyline behind her

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    In-Content Ads: Why Mediavine Focuses on Them

    As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our…

  • Helpful Content Update

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    Google Helpful Content Update: What Our Data Shows

    Post updated on October 18, 2023. Let’s talk about the elephant in the internet: Google’s September Helpful Content Update. We turned to the data available to us across more than 10,000 sites to try to determine the volume of impact and potential causes for why some sites were hit by this…

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    Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts

    Any time is a good time to optimize your content, which is why we’re here to introduce the Mediavine Content Upgrade Challenge!  While many of us think of Q4 as the quarter where we make all our money, it’s important to know that advertising spend varies by the season. Contrary to…

  • Photograph of Mediavine's Amanda Martin and Butler/Till's Scott Ensign on stage at MVCon 2025

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    How to Create Content Advertisers Will Pay More For

    If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…

  • green leafy vines climbing a wooden wall that is painted teal

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    Ad Capabilities

    Ad Capabilities Programmatic capabilities and ad units available though Mediavine Mediavine Specifications Mediavine offers display, native and video ads across our desktop, mobile and tablet inventory. We adhere to all IAB standards and exceed requirements set forth by the Coalition for Better Ads, enabling the best user experiences across our sites and allowing for the most engagement with your brands. We…

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    What is Grow?

    Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. We get a lot of questions about Grow, so we…

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    Largest Contentful Paint: Optimizing for LCP

    Publishers have been hearing a lot about the new Google Page Experience algorithm that will begin factoring into rankings in May 2021 — and for good reason. Pagespeed is always top of mind at Mediavine, but with this Google change on the horizon, it should be a priority for everyone. To…

  • woman at office desk on laptop next to glasses and coffee

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    4 Easy Ways To Improve Your Writing and Create Higher Quality Content

    It goes without saying that a blogger’s content is their bread and butter. You want to both keep your readers on your site and encourage them to return in the future. Lightning-fast site speed and quality site design are great goals to strive for that help with this—but it goes without…

  • woman in black and white striped shirt blogging from a gray cafe booth

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    How Many Ads Does Mediavine Run?

    We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of…

  • mediavine web story on a mobile phone

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    Google Web Stories SEO: What You Need to Know

    2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google’s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online…