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  • woman looking at a website with a trellis template at a cafe

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    State of the Vine: Mediavine Updates (Yes, Trellis is Coming)

    Back to Blog • Updated 8/30/2021 – The Trellis Open Beta is now live and available to all! Learn more or get Trellis now! There’s been a lot happening behind the scenes at Mediavine that we are so excited to share with all of you. Mediavine’s Director of Marketing Jenny Guy sat down with CEO…

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    Case Studies

    Optimized Ad Experience The Kitchen Whisperer “I’m seeing higher revenue and have happierreaders. The positive increase in revenue isdefinitely something I needed. More money and happier readers are what it’s all about.”

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    A New Home for Trellis

    Back to Blog • Since the advent of Trellis, Mediavine’s goal was to provide a WordPress framework to meet the needs and pain points of independent publishers. We’ve had the pleasure of working with thousands of creators since its 2020 release and in the years that followed. Today, we’re excited to announce the next iteration…

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    The Hollywood Gossip Passes Core Web Vitals: Here’s How You Can Too

    Back to Blog • As you’ve heard us talk about at length, Google is set to release its new pagespeed requirements, known as Core Web Vitals, as part of the Google Page Experience algorithm update. Originally scheduled for sometime in May, we reported last week that the update is now delayed until June to give…

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    Case Study

    SEO Case Study: Midlife Healthy Living

    Back to Case Studies In case you are wondering whether or not ads and SEO can coexist, the answer is a big yes! To back that up, we have a whole blog post dedicated to that exact topic: How Mediavine optimizes ads and SEO together.

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    Mediavine Rolls Out WordPress Theme Framework to the Open Web Empowering Independent Publishers to Pass Google’s Core Web Vitals

    Back to Newsroom 77% of Publishers Using Trellis Are Passing All Three Core Web Vitals BOCA RATON, Fla. – August 30, 2021 – Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance…

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    Mediavine 2020 Preview: Road Map For a New Decade (of Video and Much More)

    Back to Blog • Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. Our industry evolves so rapidly that providing a concise roadmap…

  • Jeremy Jones from Living the Dream RTW with a Gorilla while on his travels.

    Case Study

    SEO Case Study: Living the Dream RTW

    Back to Case Studies For a long time, folks in the SEO industry have held the belief that ads and good SEO can’t mix. While there’s no link to quantity of ads and search rankings, the community is pretty certain there’s a correlation between site speed and rankings. When you have slow loading ads, it…

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    Mediavine Launches Trellis, A WordPress Framework Geared Toward Programmatic Advertising Excellence

    Back to Newsroom Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers BOCA RATON, Fla. – November 10, 2020 – Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed and ad performance, exclusively providing publishers with tools and technology that were…

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    Case Study

    Amanda Williams Interview: Content During COVID

    Back to Case Studies After what felt like the longest and shortest year all at once, we can’t believe it’s now Q1 and a new year is here. Even throughout a global pandemic that continues on, our Mediavine publishers keep amazing us with their perseverance and resilience! They impress us because instead of giving up,…

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    How Do I Improve My RPM?

    Back to Blog • Post updated October 2023 If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic…

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    Site Structure: Navigation Matters for SEO

    Back to Blog • When it comes to navigating your website, the site hierarchy or site structure, is extremely critical for users and search engines alike. Allowing for easy, effective navigation of your website sounds obvious, because every user and publisher knows (and wants) that. So what do we mean by site structure, and why…