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    Tracking AMP Traffic Using Google Analytics Segments

    Back to Blog • When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having…

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    Data Collection and Use by Mediavine and Its Ad Partners

    Data Collection and Use by Mediavine and Its Ad Partners When providing ad management services, Mediavine and its advertising partners (“Partners”) may collect and process certain information through cookies, pixels, tags, or other tracking technologies placed in your browser, as well as through server-to-server connections. This information is used to deliver interest-based advertising, monitor interaction…

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    Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019

    Back to Newsroom BOCA RATON, Fla., Nov. 21, 2019 /PRNewswire/ — Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners…

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    Mediavine Achieves 86% Ads.txt Ad Request Rate

    Back to Newsroom This week Mediavine announced that 86 percent of the company’s ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in…

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    Above the Fold SEO: First Impression is Everything

    Back to Blog • They say you don’t get a second chance to make a good first impression. This is certainly true in the world of SEO as well as life. When a user first arrives on a page from search engines, the first impression is everything that loads in the first screen view. They…

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    Heading Tag SEO: It’s All About the Outline (and the Audience)

    Back to Blog • Most publishers know that heading tags, like meta descriptions and page title tags, are a key component of a website’s content structure. But how much do they really matter for SEO, and how should you use them? Glad you asked, because that’s the focus of our SEO Like a CEO series…

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    Google’s Core Web Vitals: What You Need to Know

    Back to Blog • As we discussed earlier this month, Google has updated Pagespeed Insights (PSI) to incorporate Lighthouse 6. Lighthouse is Google’s open-source tool for improving the quality of web pages. Its latest version brings a number of key changes, among them the newly-launched Core Web Vitals incorporated into Google Search Console. As we…

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    Thinking of Changing Ad Managers? Here’s What You Really Need To Know.

    Back to Blog • With nearly 7,000 live sites at Mediavine, we have helped our fair share of customers navigate moving to new ad management, and have probably answered every question under the sun about what a switch will look like. For bloggers, as small business owners, there are so many facets to your business…

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    Meta Description: Why it Matters For SEO

    Back to Blog • If you’re familiar at all with SEO, chances are you’ve heard of the meta description. What you might be surprised to learn is how to write a great one — and that this still matters in 2020. The meta description is a hidden HTML attribute at the top of your web…

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    The Mediavine Guarantee

    The Mediavine Guarantee Our Promise to You Publishers First The Mediavine guarantee is that we put our publishers first. First in every facet of how our business operates. First no matter what changes the industry brings. As Mediavine publishers, you will be paid in full, and on time. This has been the case from the…

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    Mediavine Payments Guarantee: Why You Will Always Be Paid, In Full, and On Time

    Back to Blog • As an Internet publisher since 2004, and an independently-owned business with no outside investment, Mediavine prides itself on sustainability, transparency and financial responsibility. This has always been the case, but it bears repeating now more than ever: Mediavine publishers will always be paid in full, and on time. Even if we…

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    Keyword Density: Optimize Your Keyphrase, But Avoid Stuffing

    Back to Blog • In last week’s edition of Mediavine’s SEO series, we talked about keyword prominence, or where to place your keywords within a post. Short answer: Early. But how often? Glad you asked. This week, we’re breaking down keyword density, or how frequently to deploy your keyphrase without overdoing it. In last week’s…