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If you’re familiar at all with SEO, chances are you’ve heard of the meta description. What you might be surprised to learn is how to write a great one — and that this still matters in 2020. The meta description is a hidden HTML attribute at the top of your web…
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The Mediavine Guarantee Our Promise to You Publishers First The Mediavine guarantee is that we put our publishers first. First in every facet of how our business operates. First no matter what changes the industry brings. As Mediavine publishers, you will be paid in full, and on time. This has been the case from the…
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As an Internet publisher since 2004, and an independently-owned business with no outside investment, Mediavine prides itself on sustainability, transparency and financial responsibility. This has always been the case, but it bears repeating now more than ever: Mediavine publishers will always be paid in full, and on time. Even if we…
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In last week’s edition of Mediavine’s SEO series, we talked about keyword prominence, or where to place your keywords within a post. Short answer: Early. But how often? Glad you asked. This week, we’re breaking down keyword density, or how frequently to deploy your keyphrase without overdoing it. In last week’s…
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There’s no disputing that the global health crisis has already taken a toll on the economy and plunged all of us into uncharted territory. A veritable onslaught of negative news, and so much uncertainty and trepidation regarding the path forward, invariably leads to panic. But please don’t. There’s no disputing that…
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In this week’s edition of the Mediavine SEO series, we’re asking you to stop what you’re doing for a few moments and consider a few hundred words about stop words. Terribly unfunny intros aside, what does that even mean? In this week’s edition of the Mediavine SEO series, we’re asking you…
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In this week’s installment of Mediavine’s SEO series, we’re taking our ongoing discussion of keywords to a whole new level. We began at the start, with the basics of what is a keyword — a more complicated question than many people might think. In this week’s installment of Mediavine’s SEO series,…
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Updated December 2023 Are you struggling to understand sessions, user and pageview metrics in Google Analytics 4? Don’t worry, you’re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It’s more powerful and flexible than Universal Analytics, and designed to help you understand your users…
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In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain…
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This post is brought to you by my Theory of Content podcast partner, Joshua Unseth. He’s the Director of Marketing at AlarmGrid, and an all around great guy. He knows his stuff, which you know if you listen to us every week. If you aren’t listening yet, why not?! – Amber,…
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In my last post, I introduced the basic concepts of website accessibility, and how making your website more accessible will benefit everyone. Based on that, here are six accessibility improvements that you can work on for your site right away. In my last post, I introduced the basic concepts of website…
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With regards to our own website, The Hollywood Gossip, we have used content syndication for years to help grow our fan base, our backlink profile and our SEO rankings. But what is content syndication really, and how does it work? With regards to our own website, The Hollywood Gossip, we have…