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    Ad Tech Glossary

    Back to Blog • What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw…

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    Mediavine and ZergNet Traffic Exchange Partnership!

    Back to Blog • The ZergNet Traffic Exchange is no longer available to new Mediavine publishers. Existing publishers using the service will still have access. Please email publishers@mediavine.com with any specific questions.  Our focus remains on finding ways to enhance your business. We appreciate your support as we continually refine our services to better meet your…

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    Mediavine In-Content Ad Settings: How to Self-Audit For Best Results

    Back to Blog • Are you limiting the potential earnings of your website in ways you aren’t even aware of? If you don’t know the answer to that, we recommend conducting a self-audit of your Mediavine in-content ad settings. We’ve discussed these settings in the past, at length (the post linked to above, written by…

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    How to Use NoFollow

    Back to Blog • Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…

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    Google Video Sitemap: Making Video Even More SEO Friendly

    Back to Blog • When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded…

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    Skippable vs Non Skippable Video Ads

    Back to Blog • Thanks to the prevalence of skippable video ads on YouTube, our publishers that use the Mediavine video player to monetize their videos often ask us why only some of our video ads are skippable. Short answer? Because we’re not YouTube and we actually want you to make money. Thanks to the prevalence of…

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    Media Kits 101

    Back to Blog • I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of course! Also you, internally: Oh crap, I need to make a media kit. I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of…

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    Ad Category Opt Outs: Use with Caution — Opt in to Increase RPM

    Back to Blog • Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential. We also recognize that when you represent more than 10,000 independent publishers, their interpretations of what constitutes “ad quality”…

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    Publisher Interview: Tiffany Griffin of Beautiful Dawn

    Back to Blog • The mission of all bloggers is to help people live their lives to the fullest by sharing their expertise and this definitely extends to the business of blogging. The mission of all bloggers is to help people live their lives to the fullest by sharing their expertise and this definitely extends…

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    Mediavine Video Player + SEO: How to Boost Rankings

    Back to Blog • We’ve talked a lot about how the Mediavine Video Player helps monetize videos, but did you know that if used correctly, it can also be a SEO tool that boosts your search engine results? So how does that work? How can you optimize the player for SEO? Glad you asked! We’ve…

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