Advertising
Back to Blog • Welcome to the much-anticipated release of the fifth-annual edition of “The Best eCPM Days of the Year” calendar. Each year, we analyze historical trends to provide publishers with a graphical representation of what to expect in terms of ad spend based on every day of the year. We focus on the…
Advertising
Back to Blog • “Let’s talk about politics.” We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can’t escape it. Social media, billboards, bumper stickers, TV — and…
Mediavine
Back to Blog • Did you know that one-third of internet users worldwide have tried using an ad blocker? As a result, nearly all content creators running ads on their websites are missing out on some amount of revenue thanks to the percentage of visitors using ad blockers. Fortunately, there’s a new solution available to…
Advertising
Back to Blog • I have a good friend with two adorable children, both of whom are obsessed with peanut butter crackers. You know the ones I mean. Square, salty, prepackaged in that thin plastic. I bet a lot of us remember these from childhood. I’m going somewhere with this, I promise. The problem for these…
Advertising
Back to Blog • From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked…
Advertising
Back to Blog • By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…
Advertising
Back to Blog • Well folks, we made it. After 10 months in which we’ve heard the word “unprecedented” infinite times, and a political season to match 2020’s craziness, November is here. We’re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into…
Advertising
Back to Blog • Unless you’ve been living in the cave, or in a bunker off the grid (wouldn’t blame you if so … 2020 amirite?), you may have noticed some fairly major events happening in our nation. The events of 2020 have affected the economy in unprecedented ways, and digital advertising is certainly no…
Advertising
Back to Blog • What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw…
Advertising
Back to Blog • Mediavine has always been about giving power to the publisher. Allowing each website to choose which ad units run on its pages, and how frequently, may seem unorthodox for an ad management company who is there to help with these exact decisions, but we believe it’s integral to our publishers’ success….
Advertising
Back to Blog • We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer. Today we’re going back to the basics and taking a different route, breaking down some of the core components of what…
Advertising
Back to Blog • It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100% fill rate is actually a bad thing. It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100%…