Mediavine
Back to Blog • Attention, Mediavine publishers with web traffic coming from Europe: We hope you’re sitting down, because we’ve got some exciting news for you. No, it’s not GDPR related, we promise. We mean actual good news — a rarity when it comes to advertising in Europe — in the expansion of the Mediavine…
SEO
Back to Blog • If you’re a new blogger, bookmark this and come back in a few years. But if you’ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that’s old and/or not doing a lot for you? Looking for a quick answer? Sorry. We’re going…
Video
Back to Blog • It’s no secret that we are huge proponents of video at Mediavine. Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. However, we’re also aware that video presents challenges. Creating videos worth…
Pagespeed
Back to Blog • Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of…
Ad Settings
Back to Blog • As you know, Mediavine recently brought back the mobile interstitial for a second act after its unspectacular debut a few years ago. Now, as promised, we’ve launched its desktop counterpart in all its glory (and scary user experiences, which we’ll touch on shortly). The New Desktop Interstitial Like the mobile interstitial,…
Ad Settings
Back to Blog • Bloggers are no stranger to the Jump to Recipe button, or as we sometimes call it to encompass more than just recipes, the Jump to Card button. If you’re a food or how-to blogger, you’re likely familiar with the dilemma: Writing more content before the How-To or Recipe Card improves RPM…
Advertising
Back to Blog • With the end of third-party cookies looming, it’s no secret that the industry is betting big on first-party data as the premiere solution. As such, it’s no surprise that one of the top industry publications, Digiday, has added a Best First-Party Data Strategy category to its annual awards. Today, we’re excited…
Pagespeed
Back to Blog • As you’ve heard us talk about at length, Google is set to release its new pagespeed requirements, known as Core Web Vitals, as part of the Google Page Experience algorithm update. Originally scheduled for sometime in May, we reported last week that the update is now delayed until June to give…
Mediavine
Back to Blog • Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…
Advertising
Back to Blog • The end of the third-party cookie is near for Chrome as Google looks to replace much of their functionality with avian-themed solutions. Third-party cookies were for the birds all along! Ornithological jokes aside, Google’s Privacy Sandbox is a series of tools designed to bridge the gap between user privacy and personalized…
Ad Settings
Back to Blog • With Google’s upcoming Page Experience algorithm change in May, the company finally defined the pagespeed metrics publishers must hit in the form of Core Web Vitals. These scores are measured in the real world via actual users running Google Chrome using CRUX. The three scores, which you’ve probably heard us discuss…
Grow
Back to Blog • By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…