Eric Hochberger

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    SEO Like A CEO

    Keyword Prominence: Use Your Keyphrase Early!

    Back to Blog • In today’s installment of Mediavine’s SEO series, we’re delving into keyword prominence — a term you may not be familiar with, but one that will help with things you definitely are familiar with. In today’s installment of Mediavine’s SEO series, we’re delving into keyword prominence — a term you may not…

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    SEO Like A CEO

    Google Stop Words: Should You Remove Them For SEO?

    Back to Blog • In this week’s edition of the Mediavine SEO series, we’re asking you to stop what you’re doing for a few moments and consider a few hundred words about stop words. Terribly unfunny intros aside, what does that even mean? In this week’s edition of the Mediavine SEO series, we’re asking you…

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    SEO

    Keyword Research: Trust the Process (and the Right Tools) For SEO Success

    Back to Blog • In this week’s installment of Mediavine’s SEO series, we’re taking our ongoing discussion of keywords to a whole new level. We began at the start, with the basics of what is a keyword — a more complicated question than many people might think. In this week’s installment of Mediavine’s SEO series,…

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    SEO

    Cornerstone Content: The Key(stone) to Your Content Strategy

    Back to Blog • The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…

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    Advertising

    More is More: Why Mediavine Adding More Sites Helps Yours Grow

    Back to Blog • Every month, we receive hundreds of requests to start the Mediavine application process and many of those websites end up joining our growing publisher community. Some existing publishers have asked if the continued influx of members is somehow hurting their revenue. The answer is unequivocally no. If anything it’s actually helping….

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    SEO

    Long Tail Keywords: A Long-Game Strategy For SEO Growth

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    Video

    Video Overlays: Introducing Non-Linear Ads in Our Video Player

    Back to Blog • It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page. It’s been a while since Mediavine last introduced a new ad unit. We…

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    SEO Like A CEO

    What is a Keyword: Focus on Keyphrases, User Intent For Best SEO Results

    Back to Blog • When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic. When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or…

  • SEO Like A CEO

    Backlinks: Inbound Links Are the Lifeblood of SEO, and Here’s Why

    Back to Blog • In the previous edition of Mediavine’s SEO series, we discussed the importance of external links, or links you send out to other websites. On the other side of the SEO coin, and perhaps even more fundamental to your longterm website health, are inbound links or backlinks. The terminology can be confusing….

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    SEO

    External Links: How Outbound Links HELP Your SEO, Directly and Indirectly

    Back to Blog • In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain…

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    SEO

    Internal Links: PageRank and Simple SEO You Can Control

    Back to Blog • Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more…

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    SEO Like A CEO

    PageRank: Why Links Are So Important

    Back to Blog • What is PageRank? PageRank is the original Google Search algorithm, written by Google co-founders Larry Page and Sergey Brin while at Stanford. To oversimplify its concept, PageRank uses links to evaluate the importance of pages and determine their ordering in search results. What is PageRank? PageRank is the original Google Search…