Mediavine
Back to Blog 4 min read • • For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn’t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine’s proprietary…
Mediavine
Back to Blog • One login. Every Feature. Your business has evolved— and so has the Mediavine Dashboard. That’s why we’ve redesigned the Mediavine Dashboard from the ground up. To make it easier to navigate, understand your data, and take meaningful action. It’s your one-stop shop for managing your business. This is as much a…
Mediavine
Back to Blog • Since its launch in 2018, the Create WordPress plugin has helped thousands of publishers display recipes, how-tos, craft tutorials, and travel guides — all while keeping speed, SEO, and reader experience front and center. From the beginning, Create has been a tool built with publishers in mind. And today, we’re thrilled…
Mediavine
Back to Blog • Hispanic Heritage Month gives us an opportunity to celebrate the cultures, histories, and contributions of the Hispanic and Latin American communities. This celebration feels especially meaningful as so many of our publishers share their culture through food. This year, the Mediavine team came together to honor Hispanic Heritage Month by cooking…
Mediavine
Back to Blog • For years, the playbook has been the same: If you want to boost revenue, you need additional ads. More in-content units. More video. More everything. More is more. Yes, the pure volume may lift RPMs short-term, but at a huge cost. This approach chips away at the things that actually matter…
Advertising
Back to Blog • As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP). As a part of this…
Mediavine
Back to Blog • In today’s digital landscape, advertisers are becoming increasingly selective about where they place their ads. With the growing importance of brand safety, audience engagement and ROI, the quality of a website plays a critical role in attracting and retaining top-tier advertisers. Advertisers rely on Mediavine to send them high-quality inventory, and…
Mediavine
Back to Blog • Recent coverage on the topic of generative AI has proven that human readers want content written by human creators. Machines can’t replicate the emotion, much less the level of detail, that writers sharing their lived experiences can generate when they publish their stories freely for the world to read. Our next…
Mediavine
Back to Blog • The Creator-First Future campaign is about highlighting the work that publishers have done to build the open internet. They form communities and connections and are vital to the future of a free web. By creating and sharing the content that millions of people read each year, publishers from every niche imaginable…
Mediavine
Back to Blog • Without creators, there is no open internet. One of our goals with the Creator-First Future campaign is to humanize the effects that changes to search algorithms or generative AI have had on publishers by sharing their stories directly with our industry partners. We also know that it’s important to share those…
Mediavine
Back to Blog • In 2023, Mediavine launched Uplift, a private marketplace that connects publishers with advertisers looking to spend with diversely-owned websites and reach diverse audiences. As the Social Impact lead for all diversity, equity and inclusion-related programming, I’m thrilled to share the news about Uplift by Mediavine’s latest strategic partnership with Sertify, one…
Mediavine
Back to Blog • Algorithm updates, SEO keyword research, seasonality, the list of things to consider when you’re creating blog content is seemingly endless. And if you found this blog by asking your smart device “Hey Google, is Mediavine about to tell me something else I should optimize for in my content?” The answer is…