Mediavine
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on…
Mediavine
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
Mediavine
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
Mediavine
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
Mediavine
The publishing industry did not gradually change. It recalibrated fast. Search is more volatile. Platforms shift priorities without warning. AI has made content saturation a new hard reality. And the strategies that drove yesterday’s growth are no longer guaranteed to protect tomorrow’s revenue. But the publishers who…
Mediavine
Scaling is one of the most misunderstood concepts in digital publishing. It’s often framed as a race toward more traffic, more platforms, and more revenue streams. But the publishers who last, the ones who grow stronger through algorithm shifts, platform changes, and economic pressure, scale differently. They…
Mediavine
What to Do Now to Win Visibility and Authority in the AI Search Era AI search isn’t a trend to watch. It’s the operating system publishers are building on now. Discovery no longer starts with ten blue links. It starts with an answer synthesized, summarized, and shaped…
Mediavine
For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn’t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine’s proprietary…
Mediavine
One login. Every Feature. Your business has evolved— and so has the Mediavine Dashboard. That’s why we’ve redesigned the Mediavine Dashboard from the ground up. To make it easier to navigate, understand your data, and take meaningful action. It’s your one-stop shop for managing your business. This is as much a…
Mediavine
Since its launch in 2018, the Create WordPress plugin has helped thousands of publishers display recipes, how-tos, craft tutorials, and travel guides — all while keeping speed, SEO, and reader experience front and center. From the beginning, Create has been a tool built with publishers in mind. And today, we’re thrilled…
Mediavine
Hispanic Heritage Month gives us an opportunity to celebrate the cultures, histories, and contributions of the Hispanic and Latin American communities. This celebration feels especially meaningful as so many of our publishers share their culture through food. This year, the Mediavine team came together to honor Hispanic Heritage Month by cooking…
Mediavine
For years, the playbook has been the same: If you want to boost revenue, you need additional ads. More in-content units. More video. More everything. More is more. Yes, the pure volume may lift RPMs short-term, but at a huge cost. This approach chips away at the things that actually matter…