Blog
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How to Increase Your Earnings
The Real Cost of Switching Networks
A performance guarantee sounds like a no-risk offer. The two-year math tells a different story.
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How to Stay Ahead of Industry Trends
Google Just Built a Home for Your Brand Inside Search. Here’s What to Do Next.
Google Search Profiles give publishers a branded presence in search. Here's what it means for you.
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Mediavine Resources & Tools
Impressions To Build a More Inclusive Future
Turn unfilled ad space into year-round support for causes that matter. No revenue impact.
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Advertising
Should I Put Ads on My Website?
This may sound odd coming from an advertising management company, but if you’re wondering whether you should put ads on your website, our answer is that it depends. This is due to a lot of different components. This may sound odd coming from an advertising management company, but if you’re wondering…
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Advertising
What is Comscore?
Updated April 2024 If you’re part of the Mediavine community, you may have heard us refer to Comscore at some point in the past. But what is Comscore? And why should you care as a publisher? Comscore describes itself on its website as a powerful third-party source for “accurately measuring audiences…
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General Blogging
What is DMCA? When Should You Take Action?
Disclaimer: I am not a lawyer, and this is not legal advice. This is the opinion of one person who has been blogging a long time, and working with other bloggers for almost as long. As bloggers, many of us have shared this experience: You’re cruising around the internet and then…
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SEO
Cornerstone Content: The Key(stone) to Your Content Strategy
The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…
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Advertising
What is PMP? Private Marketplace Deals From Mediavine’s Perspective
Warning: AAOA! (Advertising Acronym Overload Ahead!) As Mediavine’s Senior Vice President of Sales and Revenue, I can tell you that Private Marketplace, or PMP deals, are an important but somewhat lesser-known aspect of programmatic advertising. Warning: AAOA! (Advertising Acronym Overload Ahead!) As Mediavine’s Senior Vice President of Sales and Revenue, I…
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Advertising
More is More: Why Mediavine Adding More Sites Helps Yours Grow
Every month, we receive hundreds of requests to start the Mediavine application process and many of those websites end up joining our growing publisher community. Some existing publishers have asked if the continued influx of members is somehow hurting their revenue. The answer is unequivocally no. If anything it’s actually helping….
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SEO
Long Tail Keywords: A Long-Game Strategy For SEO Growth
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General Blogging
How to Find Sessions in Google Analytics 4
Updated December 2023 Are you struggling to understand sessions, user and pageview metrics in Google Analytics 4? Don’t worry, you’re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It’s more powerful and flexible than Universal Analytics, and designed to help you understand your users…
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Video
Video Overlays: Introducing Non-Linear Ads in Our Video Player
It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page. It’s been a while since Mediavine last introduced a new ad unit. We…
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General Blogging
Easy Graphic Design Tools For Bloggers
Don’t let blog graphics keep you from taking your brand to the next level — instead, try one of these easy graphic design tools recommended by Mediavine’s Graphic Design Specialist. As bloggers, we wear all the hats. Sure, when we started our sites we thought we’d be writers and photographers, in…
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SEO Like A CEO
What is a Keyword: Focus on Keyphrases, User Intent For Best SEO Results
When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic. When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or…
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SEO Like A CEO
Backlinks: Inbound Links Are the Lifeblood of SEO, and Here’s Why
In the previous edition of Mediavine’s SEO series, we discussed the importance of external links, or links you send out to other websites. On the other side of the SEO coin, and perhaps even more fundamental to your longterm website health, are inbound links or backlinks. The terminology can be confusing….