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The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…

Warning: AAOA! (Advertising Acronym Overload Ahead!) As Mediavine’s Senior Vice President of Sales and Revenue, I can tell you that Private Marketplace, or PMP deals, are an important but somewhat lesser-known aspect of programmatic advertising. Warning: AAOA! (Advertising Acronym Overload Ahead!) As Mediavine’s Senior Vice President of Sales and Revenue, I…

Every month, we receive hundreds of requests to start the Mediavine application process and many of those websites end up joining our growing publisher community. Some existing publishers have asked if the continued influx of members is somehow hurting their revenue. The answer is unequivocally no. If anything it’s actually helping….

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Updated December 2023 Are you struggling to understand sessions, user and pageview metrics in Google Analytics 4? Don’t worry, you’re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It’s more powerful and flexible than Universal Analytics, and designed to help you understand your users…

It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page. It’s been a while since Mediavine last introduced a new ad unit. We…

Don’t let blog graphics keep you from taking your brand to the next level — instead, try one of these easy graphic design tools recommended by Mediavine’s Graphic Design Specialist. As bloggers, we wear all the hats. Sure, when we started our sites we thought we’d be writers and photographers, in…

When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic. When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or…

In the previous edition of Mediavine’s SEO series, we discussed the importance of external links, or links you send out to other websites. On the other side of the SEO coin, and perhaps even more fundamental to your longterm website health, are inbound links or backlinks. The terminology can be confusing….

In my last post, I introduced the basic concepts of website accessibility, and how making your website more accessible will benefit everyone. Based on that, here are six accessibility improvements that you can work on for your site right away. In my last post, I introduced the basic concepts of website…

In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain…

If you’re wondering what is Mediavine or what Mediavine does, chances are you associate us with ads in some way. We are an advertising management service, but ads are just the beginning. Our mission is helping content creators build sustainable businesses. Ad management is the linchpin of this goal, no doubt….