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ecpm

  • Advertising

    The Q2 eCPM Pattern Most Publishers Miss

    6 minutes

    The Mediavine Team • Mar 24, 2026

    If you’ve been in the content creation business long enough, you’ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin…

  • Advertising

    Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)

    6 minutes

    Brad Hagmann • Jan 21, 2026

    This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you’ve ever looked at your dashboard and thought, “What just happened?” You’re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do…