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  • woman looking at a website with a trellis template at a cafe

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    State of the Vine: Mediavine Updates (Yes, Trellis is Coming)

    Updated 8/30/2021 – The Trellis Open Beta is now live and available to all! Learn more or get Trellis now! There’s been a lot happening behind the scenes at Mediavine that we are so excited to share with all of you. Mediavine’s Director of Marketing Jenny Guy sat down with CEO…

  • person looking at the mediavine dashboard on a laptop in a cafe

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    Page-Level Reporting: Taking Your Data to Another Level

    By now it’s no secret. The Mediavine Dashboard has been undergoing an extensive renovation behind the scenes, and one of the most exciting components of this much-anticipated relaunch is page-level reporting. By now it’s no secret. The Mediavine Dashboard has been undergoing an extensive renovation behind the scenes, and one of…

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    How Content Creators Can Use Search Console to Increase Traffic to Old Posts

    It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…

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    The Mediavine Content Upgrade Challenge: 2022 Update

    Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. Hello there! I’m Cristina, Publisher Support Specialist and Optimization Expert….

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    Holiday RPM Trends — Behind the Numbers with Brad

    Well folks, we made it. After 10 months in which we’ve heard the word “unprecedented” infinite times, and a political season to match 2020’s craziness, November is here. We’re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into…

  • male blogger in blue shirt writing on a laptop from his home office with bookshelf behind him

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    What is Performance: How to Measure, How to Compare

    Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to…

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    PageRank: Why Links Are So Important

    What is PageRank? PageRank is the original Google Search algorithm, written by Google co-founders Larry Page and Sergey Brin while at Stanford. To oversimplify its concept, PageRank uses links to evaluate the importance of pages and determine their ordering in search results. What is PageRank? PageRank is the original Google Search…

  • matt from mediavine sitting and smiling

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    Behind the Vine With Matt Richenthal

    When we say full-service ad management, we mean it. There’s so much that goes into the ads you see on your site, from the technology and code to the business side of things. When we say full-service ad management, we mean it. There’s so much that goes into the ads you…

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    The Q2 eCPM Pattern Most Publishers Miss

    If you’ve been in the content creation business long enough, you’ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin…

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    How Does Mediavine Stack Up? — Behind The Numbers with Brad

    From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked…

  • man using laptop at desk

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    Identity API: Build Your Own First-Party Data

    Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…

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    2020 Year in Review RPM by Category — Behind The Numbers with Brad

    By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…