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Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially…
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At Mediavine, we are one big family. We work with content creators from all niches, and we love catching up with them to learn what is working for them, to hear their blogging stories and, in general, to get to know them even better! At Mediavine, we are one big family. We…
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The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…
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Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in…
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With the end of third-party cookies looming, it’s no secret that the industry is betting big on first-party data as the premiere solution. As such, it’s no surprise that one of the top industry publications, Digiday, has added a Best First-Party Data Strategy category to its annual awards. Today, we’re excited…
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Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…
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Unless you’ve been living in the cave, or in a bunker off the grid (wouldn’t blame you if so … 2020 amirite?), you may have noticed some fairly major events happening in our nation. The events of 2020 have affected the economy in unprecedented ways, and digital advertising is certainly no…
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Your Mediavine Dashboard ad unit report just got a makeover, and then some. This isn’t just a cosmetic change, although it does look better; Mediavine has overhauled its ad unit reporting system altogether. Below, we’ll go over what the ad unit report is, what we changed and why it’s great! Your…
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We’re always working behind the scenes on the Mediavine blog. From sharing our top SEO Resources to tips for using our tools like our video player, we’re always working on new content for you. We’re always working behind the scenes on the Mediavine blog. From sharing our top SEO Resources to tips…
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At Mediavine, we work with over 4,400 websites, and we are continuously blown away by our publishers’ creativity. At Mediavine, we work with over 4,400 websites, and we are continuously blown away by our publishers’ creativity. Back to Blog • Back to Blog • At Mediavine, we work with over 4,400…
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Five Mediavine publishers. Five distinct niches. One common thread: they built something real.
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Resource Center Your hub for smarter growth. Explore insights, case studies, and strategies that help digital businesses thrive — powered by Mediavine’s technology and expertise. What’s New with Mediavine? Blog Posts Straight talk, smart insights, and zero fluff. Our blog breaks down what’s happening across ad tech, revenue, SEO, and the web, so you can…