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    Pet Rescue and Adoption Resources

    Pet Adoption Resources Somewhere between six and eight million animals find their way to shelters every year. Most likely, half that number will not be adopted. Resources A Shared Love for Animals One thing you learn about Mediavine quickly whether you meet us at a conference or join us as a new employee is just…

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    Always On: Increase Clicks & Views With Grow

    We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…

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    SEO Friendly URL Structures: Choosing The Right Permalinks

    As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…

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    Diversity in the Mediavine Dashboard

    One thing we’ll say for 2020 — it’s not dull!  Dramatic changes are sweeping the country and the digital advertising industry is not being overlooked in these long overdue measures towards equity for all. A few months ago, Mediavine said We Stand With You, and in that we have and are…

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    Cornerstone Content: The Key(stone) to Your Content Strategy

    The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…

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    How to Use NoFollow

    Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…

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    UX-and-the-Metrics-Behind-It-with-Heather-Tullos

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    Why Does My RPM Change?

    Some of the most common questions that we get in the support queue are questions regarding RPM changes. Since RPM isn’t a term that most people are familiar with outside of the ad realm, let’s take a moment to talk about just what RPM IS, anyway. Some of the most common…

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    Mediavine Video Player: Upgrading Prebid.js and What it Means

    We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges. We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges. Back…

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    How Al Dente Diva Turned Existing Video Content Into a Higher-Earning Revenue Stream

    Universal Player Plus connected Tara’s existing video library with her player, unlocking Accompanying Content ads a higher-value ad format.

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    Make Every Impression Count: Turn Leftover Inventory into Lasting Impact

    Through Shine PSAs, Mediavine gives publishers the opportunity to put otherwise unfilled inventory to work, supporting nonprofit organizations that make a real difference in communities around the world. Rather than leaving ad impressions unfilled, Shine PSAs deliver public service announcements that help trusted organizations raise awareness, connect…

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    Impressions To Build a More Inclusive Future

    Turn unfilled ad space into year-round support for causes that matter. No revenue impact.