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Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their…
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Pet Adoption Resources Somewhere between six and eight million animals find their way to shelters every year. Most likely, half that number will not be adopted. Resources A Shared Love for Animals One thing you learn about Mediavine quickly whether you meet us at a conference or join us as a new employee is just…
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We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…
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At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…
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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…
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As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…
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One thing we’ll say for 2020 — it’s not dull! Dramatic changes are sweeping the country and the digital advertising industry is not being overlooked in these long overdue measures towards equity for all. A few months ago, Mediavine said We Stand With You, and in that we have and are…
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The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…
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Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…
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(Editor’s Note: If you’re interested in applying Mediavine Ad Management, please review our updated requirements concerning sessions and Google Analytics 4.) When we launched Mediavine, one thing that was important to us was to be as inclusive as possible. (Editor’s Note: If you’re interested in applying Mediavine Ad Management, please review…
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Some of the most common questions that we get in the support queue are questions regarding RPM changes. Since RPM isn’t a term that most people are familiar with outside of the ad realm, let’s take a moment to talk about just what RPM IS, anyway. Some of the most common…