Post
We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…
Post
As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…
Post
One thing we’ll say for 2020 — it’s not dull! Dramatic changes are sweeping the country and the digital advertising industry is not being overlooked in these long overdue measures towards equity for all. A few months ago, Mediavine said We Stand With You, and in that we have and are…
Post
The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series. The term “cornerstone content” is frequently used when discussing…
Post
Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover…
Post
Some of the most common questions that we get in the support queue are questions regarding RPM changes. Since RPM isn’t a term that most people are familiar with outside of the ad realm, let’s take a moment to talk about just what RPM IS, anyway. Some of the most common…
Post
We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges. We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges. Back…
Post
As many Mediavine publishers know, one of the features of the Mediavine video player is our highly-viewable, desktop video player which sticks in place on readers’ screens as they browse. Formerly called our “sticky video player,” this unit is now part of the standard features for the Mediavine video player and…
Post
One of our favorite attributes that all Mediavine publishers share is that in one way or another, they are all chasing their dreams. Whether it’s in health and fitness like Christel from Diabetes Strong, finance like Kelan from The Savvy Couple or a combination of things like Alexis from Fitnancials, MVPs challenge the…
Post
Turn unfilled ad space into year-round support for causes that matter. No revenue impact.
Case Study
One of the first OAE beta testers, byBrittanyGoldwyn.com hit a 15.5% RPM increase in month one.